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Why Is Focusing on Benefits Instead of Features Important For Amazon Product Descriptions?

Why Is Focusing on Benefits Instead of Features Important For Amazon Product Descriptions?

by asplichal | Jan 19, 2025 | Amazon Ads

What separates an okay Amazon listing from one that skyrockets your sales? It’s simple—focusing on benefits instead of features. This one shift can completely transform how customers view your product and turn passive browsers into buyers. Let’s dig into why this matters and how you can master the art of writing benefit-driven Amazon listings. 🚀 […]

How Important Is SEO For Your Amazon Listings?

How Important Is SEO For Your Amazon Listings?

by asplichal | Jan 2, 2025 | Amazon Ads

Ever feel like listing your product on Amazon is like dropping a message in a bottle, hoping someone, somewhere will find it? 🧐 Well, you’re not alone. Many Amazon sellers fall into this trap. The #1 mistake? Ignoring SEO for your Amazon listings. Today, I’m here to tell you why that’s a big no-no and […]

How do you craft compelling product titles and descriptions?

How do you craft compelling product titles and descriptions?

by asplichal | Dec 19, 2024 | Amazon Ads, eCommerce

If you’ve ever wondered why some Amazon products catch your eye instantly while others blend into the background, the answer lies in their product titles and descriptions. These aren’t just text—they’re sales tools designed to rank high in search results and convert curious shoppers into happy customers. But how do you get it right? Let’s […]

Should I Update Amazon Product Titles and/or Descriptions Based on Customer Reviews?

Should I Update Amazon Product Titles and/or Descriptions Based on Customer Reviews?

by asplichal | Dec 12, 2024 | eCommerce

In the bustling world of Amazon, standing still is not an option. As an Amazon seller, your product listings aren’t sacred relics—they’re more like living organisms. Dynamic. Evolving. Responsive to the ever-changing needs of your buyers. Let me say it clearly: Yes, you should update your Amazon product titles and descriptions based on customer reviews. […]

How Can I Best Highlight My Products Unique Selling Points (USPs) in My Amazon Listings?

How Can I Best Highlight My Products Unique Selling Points (USPs) in My Amazon Listings?

by asplichal | Dec 8, 2024 | Advanced Techniques

Standing out on Amazon is like trying to catch someone’s eye in Times Square—it’s crowded, competitive, and you only have seconds to make an impression. Your product’s Unique Selling Points (USPs) are your neon signs. Let’s break down how to highlight them effectively to win more sales.     🎯 Step 1: Craft Keyword-Rich, Eye-Catching […]

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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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