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Retail Media Network Expansion Off-Amazon Ads with Amazon DSP

Retail Media Network Expansion Off-Amazon Ads with Amazon DSP

by asplichal | May 18, 2025 | Amazon Ads

Let me put it this way — if you’re still treating Amazon DSP like it only works inside Amazon, you’re playing in the sandbox while others are building skyscrapers. 🏗️   📈 The Bigger Picture: Why Off-Amazon DSP? If you’re already running Sponsored Products, Sponsored Brands, maybe even Sponsored Display… great. That means you’ve got […]

What Is The Downside of Using Google Performance Max?

What Is The Downside of Using Google Performance Max?

by asplichal | Feb 2, 2025 | Google Ads

Is Google Performance Max Really a Game-Changer? Imagine handing over your business’s advertising budget to a black box—one that promises to deliver results faster, smarter, and with less effort. Sounds great, right? That’s exactly what Google Performance Max (PMax) campaigns claim to do. Google hypes it up as the future of digital marketing—a fully automated, […]

Amazon DSP Ads: A Game-Changer for Your E-Commerce Advertising

Amazon DSP Ads: A Game-Changer for Your E-Commerce Advertising

by asplichal | Jan 26, 2025 | Amazon Ads

Ever feel like your advertising campaigns are stuck in the slow lane while your competitors zoom past? That’s about to change. Let me introduce you to Amazon DSP Ads—a high-octane strategy that takes your advertising beyond Amazon and into the wider digital world. Whether you’re already selling on Amazon or just exploring new ways to […]

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  • DOJ vs. Google: The Antitrust Case That Could Blow Up Digital Advertising As We Know ItJune 15, 2025
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  • How to Crush It with Google Ads Custom Labels and Campaign SegmentationJune 1, 2025
  • Retail Media Network Expansion Off-Amazon Ads with Amazon DSPMay 18, 2025
  • Local Inventory Ads Gaining Traction with Omnichannel RetailersMay 12, 2025

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DOJ vs. Google: The Antitrust Case That Could Blow Up Digital Advertising As We Know It
DOJ vs. Google: The Antitrust Case That Could Blow Up Digital Advertising As We Know It
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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