Latest Podcast Episode: The Secret to Turning One - Time Buyers into Lifelong Customers in Ecommerce with Thomas Lalas
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Google Ads just hit the turbo button on automation with Performance Max 2.0 (PMax 2.0). If you’ve been running Google Ads, you already know PMax campaigns are a fully automated campaign type combining search, display, YouTube, Gmail, and Discovery. Now, Google is doubling down on AI-driven automation. But is this a win for advertisers? Or […]
If you’re in eCommerce, you already know that Amazon is more competitive than ever. So, what separates successful sellers from the rest? It’s not just having a great product—it’s how you present it. And that’s where video and interactive ads come in. Let’s break down why these ad formats are reshaping Amazon shopping, how they […]
If you’ve been following the latest updates in digital marketing, you’ve probably heard about the privacy shake-up—especially Apple’s iOS changes. Many advertisers are struggling to target their ideal customers. But here’s the kicker: Google Shopping isn’t having the same problem. Why? Let’s break it down. Apple’s Privacy Updates: What’s Changed? 🛑📲 Apple’s iOS updates […]
Selling on Amazon is not what it used to be. Gone are the days when you could throw up a product, set a decent price, and watch the sales roll in. Today, it’s a battlefield. More sellers are entering the game daily, and Amazon PPC costs keep climbing. Sound familiar? But here’s the thing: even […]
Ever feel like listing your product on Amazon is like dropping a message in a bottle, hoping someone, somewhere will find it? 🧐 Well, you’re not alone. Many Amazon sellers fall into this trap. The #1 mistake? Ignoring SEO for your Amazon listings. Today, I’m here to tell you why that’s a big no-no and […]