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The Post-Cookie Era: Adapting to a Cookieless Google Ads World

The Post-Cookie Era: Adapting to a Cookieless Google Ads World

by asplichal | Mar 24, 2025 | Google Ads

Your tracking tools are changing… but your profits don’t have to. Let me ask you a quick question. What do cookie jars and Google Ads have in common? They both used to be full of sweet, sugary treats—until someone (ahem, Google) came in and took the cookies away. I’m talking about the end of third-party […]

Does Recent Privacy Laws Affect Advertising On Google Shopping?

Does Recent Privacy Laws Affect Advertising On Google Shopping?

by asplichal | Feb 13, 2025 | Google Shopping

If you’ve been following the latest updates in digital marketing, you’ve probably heard about the privacy shake-up—especially Apple’s iOS changes. Many advertisers are struggling to target their ideal customers. But here’s the kicker: Google Shopping isn’t having the same problem.  Why? Let’s break it down.   Apple’s Privacy Updates: What’s Changed? 🛑📲 Apple’s iOS updates […]

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Performance Max Gets Granular: New Channel Performance Reporting
Performance Max Gets Granular: New Channel Performance Reporting
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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