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Performance Max 2.0: More Automation, Less Control?

Performance Max 2.0: More Automation, Less Control?

by asplichal | Mar 16, 2025 | Google Ads

Google Ads just hit the turbo button on automation with Performance Max 2.0 (PMax 2.0). If you’ve been running Google Ads, you already know PMax campaigns are a fully automated campaign type combining search, display, YouTube, Gmail, and Discovery. Now, Google is doubling down on AI-driven automation. But is this a win for advertisers? Or […]

How to Set Up and Optimize Your Google Ads Campaigns for Maximum ROI

How to Set Up and Optimize Your Google Ads Campaigns for Maximum ROI

by asplichal | Feb 6, 2025 | Google Ads

Are you tired of spending money on Google Ads and not seeing the return you expected? 🤔 If so, you’re not alone. Many advertisers jump into Google Ads hoping to generate traffic and sales, but without the right setup and optimization, they end up frustrated, wondering where all their money went. Good news—I’m here to […]

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Performance Max Gets Granular: New Channel Performance Reporting
Performance Max Gets Granular: New Channel Performance Reporting
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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