PPC Insights — Amazon Ads Just Got Smarter
Managing Amazon ads shouldn’t feel like a full-time job. PPC Insights is a powerful yet easy-to-use tool built specifically for sellers who want better ad performance without wasting time or money. Whether you’re just starting out or already running campaigns, PPC Insights helps you find what’s working, cut what’s not, and scale your winners. Most sellers using PPC Insights reduce their ACOS by an average of 32% and save over 12 hours per week on ad management.
Persona Factor — Decode What Makes Your Customers Buy!
Writing Amazon listings that convert can feel like throwing spaghetti at the wall—especially if you’re guessing what your customers actually care about. Persona Factor changes that by using real buyer reviews to build your ideal customer avatar. In just minutes, it turns raw feedback into rich keywords, optimized titles, and persuasive, compliant bullet points. It’s AI-powered listing optimization that helps you speak your buyer’s language—and sell more by saying less. Perfect for sellers who struggle with writing or don’t have time to test dozens of listing variations, Persona Factor helps take the guesswork out of what makes your audience click “Add to Cart.”
Make Each Click Count YouTube Channel
Want straight-shooting advice on what’s working in eCommerce today? The Make Each Click Count YouTube channel is packed with expert interviews, weekly strategy breakdowns, and real answers to your toughest marketing questions. Starting with season 6, you can now catch full episodes of the Make Each Click Count Podcast on YouTube — plus a brand-new weekly video series called “Ask Me Anything,” where Andy answers questions submitted by the Make Each Click Count Facebook community. It’s the go-to video hub for honest, tactical marketing help designed to boost your sales and simplify your strategy.
Make Each Click Count Books
Every piece of content I create — whether it’s a book, a podcast episode, or an online course — is built to do one thing: help eCommerce sellers grow. As the world’s foremost expert on eCommerce growth strategies, my mission is simple: give you the tools, tactics, and confidence to generate more sales and higher profits.
Through my Make Each Click Count book series, podcast, and trainings, I break down complex topics like Google Ads, Google Shopping, retargeting, and Amazon PPC into step-by-step strategies that actually work. In today’s digital world, small and mid-sized businesses can compete — and win — against giants. My goal is to help you make each click count and turn your online marketing into a scalable system that fuels long-term success.
Make Each Click Count Podcast
The Make Each Click Count Podcast ran from 2020 to 2025, delivering 236 episodes packed with real talk, expert interviews, and no-fluff advice for growing your eCommerce business. Each episode was built to help online sellers like you boost sales, improve ROI, and make smarter marketing moves. From Google Ads to Amazon PPC, we covered what’s working now—so you could stop guessing and start scaling.