Google Analytics 4 (GA4) represents the latest iteration of Google Analytics, serving as the definitive standard for measuring digital traffic and engagement across your websites and apps, all conveniently consolidated in a single location. It stands out as one of the most advanced web analytics platforms currently available in the market, and the best part is that it comes completely free of charge.
Starting from July 1, 2023, Universal Analytics will cease to capture new data, leaving GA4 as the sole version of Google Analytics responsible for recording fresh information going forward.
Nevertheless, it is important to note that you don’t have to wait until July 1, 2023, to update. Merely installing Google Analytics 4 will not cause your Universal data to stop being tracked until it is officially retired by Google.
In fact, the sooner you integrate GA4 into your system, the more extensive your year-over-year data will be for the subsequent year when you conduct data reviews. Setting up GA4 early grants you access to a broader historical perspective, enhancing the depth and breadth of insights you can extract from your analytics.
What is the difference?
Universal Analytics and GA4 are two distinct iterations of Google Analytics, a web analytics service renowned for its ability to monitor and present website traffic information. While both versions serve this purpose, they differ in their tracking methodologies. Universal Analytics, the older variant, employs a client-side tracking approach. On the other hand, GA4, the more recent version, utilizes a server-side tracking method. This means that GA4 has the capability to gather data from a broader spectrum of sources and devices, encompassing not only web-based origins but also extending to mobile apps and IoT devices.
One of the key contrasts between these two versions lies in their emphasis on event-based tracking. In Universal Analytics, events are tracked as separate data points that supplement the pageview data. Conversely, GA4 places events at the forefront, with the service specifically designed to monitor and analyze user interactions and behaviors through a series of events. This event-centric approach empowers GA4 to offer more detailed and nuanced insights into user behavior. Furthermore, GA4 introduces several novel features and capabilities, such as automatic event tracking and the ability to create and analyze user segments based on user actions and behaviors.
How long does it take to properly install GA4?
Time to deployment varies depending on the complexity and needs. On average it varies from between one week and two months.
What data can properly installed Google Analytics 4 provide a company?
Installing GA4 is just the beginning. To gain the full power of insights, GA4 needs to be properly configured for each account. Once done you will experience the power of tracking and analyzing as you will have the ability to analytics customer online behavior across web and mobile apps on a unified platform. Google Analytics stands as the unrivaled marketing analytics platform globally, catering to businesses of all sizes. It offers a comprehensive view of marketing performance, accompanied by a plethora of customizable options.
As the saying goes, “garbage in, garbage out,” emphasizing the importance of accurate and reliable analytics. Ensure that you have a robust setup with Universal Analytics, allowing you to access the necessary data to drive your business growth.
Schedule a time to speak with a Google Analytics specialist today and we can access your needs and how we can help you get your data properly tracking through Google Analytics 4.