Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
One of the more frustrating situations in ecommerce advertising is watching your Google Ads traffic increase while your sales stay exactly where they were. You’re getting more impressions. You’re generating more clicks. Your website analytics show more visitors. But when you look at the bottom line, nothing has changed. So what’s going on? The first […]
When most Amazon sellers think about advertising, they immediately think about keywords. Find a keyword. Bid on it. Show up when a shopper searches for it. And while keyword targeting is an important part of Amazon advertising, there is another powerful opportunity that sellers often overlook: competitor ASIN targeting. Instead of waiting for shoppers to […]
Most ecommerce businesses think of Google Ads as an advertising channel. You invest money, generate clicks, drive sales, and measure metrics such as conversion rate, cost per acquisition, and return on ad spend (ROAS). Those metrics are important—but they only tell part of the story. Your Google Ads data can do much more than tell […]