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Retail Media Network Expansion Off-Amazon Ads with Amazon DSP

Retail Media Network Expansion Off-Amazon Ads with Amazon DSP

by asplichal | May 18, 2025 | Amazon Ads

Let me put it this way — if you’re still treating Amazon DSP like it only works inside Amazon, you’re playing in the sandbox while others are building skyscrapers. 🏗️   📈 The Bigger Picture: Why Off-Amazon DSP? If you’re already running Sponsored Products, Sponsored Brands, maybe even Sponsored Display… great. That means you’ve got […]

Local Inventory Ads Gaining Traction with Omnichannel Retailers

Local Inventory Ads Gaining Traction with Omnichannel Retailers

by asplichal | May 12, 2025 | Google Ads

If you’ve got a physical storefront and you’re not running Local Inventory Ads, you’re leaving money on the table. Full stop.   🧠 Let’s Talk About LIAs (and No, It’s Not a New AI Tool) Local Inventory Ads (aka LIAs) are like Google Shopping ads on steroids. Instead of just promoting your product online, they […]

Sponsored Brand Videos Secrets Amazon Sellers Wish They Knew (But Won’t Tell You)

Sponsored Brand Videos Secrets Amazon Sellers Wish They Knew (But Won’t Tell You)

by asplichal | May 4, 2025 | Amazon Ads

Sponsored Brand Videos (SBVs) aren’t optional anymore—they’re mandatory. And if you’re not refreshing your creatives regularly, you’re losing money. Period.   Let Me Tell You a Story About a Scroll-Stopping Savior… Back in the wild west of Amazon ads, Sponsored Brand Videos (SBVs) were like that odd uncle at Thanksgiving—interesting, sure, but nobody took them […]

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Recent Posts

  • Retail Media Network Expansion Off-Amazon Ads with Amazon DSPMay 18, 2025
  • Local Inventory Ads Gaining Traction with Omnichannel RetailersMay 12, 2025
  • Sponsored Brand Videos Secrets Amazon Sellers Wish They Knew (But Won’t Tell You)May 4, 2025
  • The Impact of Broad Match and Smart Bidding on Search Campaign Control – Google AdsApril 27, 2025
  • Brand Restrictions and Negative Keywords in Performance Max CampaignsApril 13, 2025

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Retail Media Network Expansion Off-Amazon Ads with Amazon DSP
Retail Media Network Expansion Off-Amazon Ads with Amazon DSP
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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