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Using First-Party Data to Improve Google Ads Targeting and Bidding Performance

Using First-Party Data to Improve Google Ads Targeting and Bidding Performance

by asplichal | May 17, 2026 | Google Ads

Google Ads has changed dramatically over the past few years. Between increasing privacy restrictions, the decline of third-party cookies, and Google’s continued push toward automation and AI-driven advertising, ecommerce advertisers are facing a very different landscape than they were even a few years ago. The good news is that there is one major competitive advantage […]

Using First-Party Data to Improve Google Ads Targeting and Bidding Performance

What to Do When Your Amazon Listings Rank but Don’t Convert

by asplichal | May 11, 2026 | Amazon Ads

Getting your Amazon listings to rank can feel like a major victory. After all, ranking means Amazon is showing your products to shoppers searching for relevant keywords. Traffic starts increasing, impressions go up, and clicks begin rolling in. But then comes the frustrating part. The sales don’t follow. This is one of the most common […]

The Hidden Impact of Product Feed Errors on Google Ads Performance (And How to Fix Them Fast)

The Hidden Impact of Product Feed Errors on Google Ads Performance (And How to Fix Them Fast)

by asplichal | May 4, 2026 | Google Ads

If you’re running Google Shopping or Performance Max campaigns and not paying close attention to your product feed, there’s a good chance you’re leaving money on the table—more than you might expect. I’ve worked with countless ecommerce businesses over the years, and one of the most common (and costly) issues I see isn’t bidding strategy […]

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Recent Posts

  • Using First-Party Data to Improve Google Ads Targeting and Bidding PerformanceMay 17, 2026
  • What to Do When Your Amazon Listings Rank but Don’t ConvertMay 11, 2026
  • The Hidden Impact of Product Feed Errors on Google Ads Performance (And How to Fix Them Fast)May 4, 2026
  • How to Scale Amazon Ads Without Tanking Your Conversion RateApril 26, 2026
  • How to Diagnose Wasted Spend in Google Shopping Using Search Term SegmentationApril 19, 2026

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Using First-Party Data to Improve Google Ads Targeting and Bidding Performance
Using First-Party Data to Improve Google Ads Targeting and Bidding Performance
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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