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If you’ve been watching your Google Shopping Ads drain your budget without delivering results, you’re not alone. Many e-commerce sellers struggle to make these ads work for their business. But here’s the good news: most issues with Google Shopping Ads come down to a few common, fixable mistakes. Let’s dive into the core reasons your […]
“How do Google Shopping Ads work?” It’s a question I get all the time. And if you’re in e-commerce, this one question could be the make-or-break answer to your business growth. So let’s go over exactly what you need to do to make Google Shopping Ads your new secret weapon for driving sales. What Are […]
I have written quite a bit about Google Ads within the Make Each Click Count book series; discussed it on the Make Each Click Count podcast and even teach it within Make Each Click Count University. However, when it comes to where to start, many ecommerce stores and advertisers still are unclear. That is why […]
As an eCommerce marketer you occasionally may find it a challenge keeping your focus where there is the highest opportunity for potential growth. With all the various ways that customers can find your products – email, pay-per-click, organic and direct it can be difficult to know which marketing channel to focus your efforts. More and […]
Last week, my new and second book Make Each Click Count Using Google Shopping – Revealing Profits & Strategies was released on Amazon! One question that I was immediately asked was “do you think it is wise to release your book in the midst of a worldwide pandemic?”. My answer was a resounding YES and […]
After your Merchant Center has been approved and you have completed the appropriate settings for shipping, tax, etc. it is a critical time. A time that will play a major part in determining your success using Google Shopping. It is time to create your plan for populating your product data inside Merchant Center. You will […]