Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
Shopping cart abandonment—every online store’s nightmare. You’ve done all the hard work. You’ve spent money on ads, written killer product descriptions, and convinced shoppers to add items to their carts. But then… they vanish. Poof! Just like that, 70% of carts are left abandoned. It’s frustrating, right? But don’t worry—I’ve got you covered. Today, I’ll […]
When it comes to increasing conversion rates with your eCommerce store, it is important to clearly communicate to customers why they should purchase from your website. This messaging is called your Unique Selling Proposition (USP). The term USP originally was coined by E. Jermone McCarthy is his book Basic Marketing: A Managerial Approach and has […]
The main challenge in eCommerce since the dawn of eCommerce (aka the late 1990’s) has been how to improve conversion rates. Simply put. How can you get more visitors on your website to purchase your products. As with any problem, it sometimes is easier to break a problem into different parts and address each part […]