by asplichal | Apr 6, 2025 | Advanced Techniques, Amazon Ads
Your ads aren’t broken. You’re just not using these tools… yet. Look, I’ve been in the Amazon ad trenches long enough to know when the game changes—and trust me, the game just changed. Again. 🧠💥 If you’re still managing your Amazon ads like it’s 2019, you’re driving a race car using a horse and buggy […]
by asplichal | Mar 9, 2025 | Advanced Techniques, eCommerce
If you’re in eCommerce, you already know that Amazon is more competitive than ever. So, what separates successful sellers from the rest? It’s not just having a great product—it’s how you present it. And that’s where video and interactive ads come in. Let’s break down why these ad formats are reshaping Amazon shopping, how they […]
by asplichal | Dec 8, 2024 | Advanced Techniques
Standing out on Amazon is like trying to catch someone’s eye in Times Square—it’s crowded, competitive, and you only have seconds to make an impression. Your product’s Unique Selling Points (USPs) are your neon signs. Let’s break down how to highlight them effectively to win more sales. 🎯 Step 1: Craft Keyword-Rich, Eye-Catching […]
by asplichal | Dec 5, 2024 | Advanced Techniques
Ever heard of a tool that’s part magic wand, part time machine? Well, Amazon’s Video Generator Tool might just be your ticket to effortless video content. Let’s break it down and see if it’s worth your time—and clicks. 🎥✨ So, What Exactly Is Amazon’s Video Generator Tool? Imagine having a personal assistant who […]
by asplichal | Dec 15, 2023 | Advanced Techniques, eCommerce, Google Shopping
It turns out that I discovered there is a way to create Performance Max that ONLY serves ads in the Shopping network and not within the Search or Display networks.
by asplichal | Jul 11, 2022 | Advanced Techniques, Proper Maintenance
As of the beginning of July, Google limited what can be done using Expanded Text Ads. Although Expanded Text Ads still can display, advertisers can no longer create new ads or modify existing expanded text ads. If you are not actively using Google, you may not realize the full ramifications of this change. In a […]