Latest Podcast Episode: Driving Growth and Profitability with Amazon Strategist Expert, Lee Loree of Carbon 6
Grow Your Business: Increase Sales, Profits & Traffic!
Standing out on Amazon is like trying to catch someone’s eye in Times Square—it’s crowded, competitive, and you only have seconds to make an impression. Your product’s Unique Selling Points (USPs) are your neon signs. Let’s break down how to highlight them effectively to win more sales. 🎯 Step 1: Craft Keyword-Rich, Eye-Catching […]
Ever heard of a tool that’s part magic wand, part time machine? Well, Amazon’s Video Generator Tool might just be your ticket to effortless video content. Let’s break it down and see if it’s worth your time—and clicks. 🎥✨ So, What Exactly Is Amazon’s Video Generator Tool? Imagine having a personal assistant who […]
It turns out that I discovered there is a way to create Performance Max that ONLY serves ads in the Shopping network and not within the Search or Display networks.
As of the beginning of July, Google limited what can be done using Expanded Text Ads. Although Expanded Text Ads still can display, advertisers can no longer create new ads or modify existing expanded text ads. If you are not actively using Google, you may not realize the full ramifications of this change. In a […]
Google Shopping ads over the last few years have outperformed Google Search Ads in terms of profitability for the majority of my private clients. Like many of you may have done, most of my private clients have opted out of advertising using Google Search campaigns. The only exception where Search campaigns are still widely used […]
A hot topic going around right now is ‘website experience ‘or specifically good individual page experiences. But what is a good page experience and how can you measure how good of a page experience your website currently provides to its users? A good page experience (at least defined by Google) revolves around page speed (how […]