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End of An Era Using Google Expanded Text Ads

End of An Era Using Google Expanded Text Ads

by asplichal | Jul 11, 2022 | Advanced Techniques, Proper Maintenance

As of the beginning of July, Google limited what can be done using Expanded Text Ads. Although Expanded Text Ads still can display, advertisers can no longer create new ads or modify existing expanded text ads. If you are not actively using Google, you may not realize the full ramifications of this change. In a […]

Image Extensions – Making Google Search Ads Viable Again?

Image Extensions – Making Google Search Ads Viable Again?

by asplichal | Jun 3, 2021 | Advanced Techniques, eCommerce

Google Shopping ads over the last few years have outperformed Google Search Ads in terms of profitability for the majority of my private clients. Like many of you may have done, most of my private clients have opted out of advertising using Google Search campaigns. The only exception where Search campaigns are still widely used […]

Google’s Core Web Vitals – The New Website Experience Algorithm Change

Google’s Core Web Vitals – The New Website Experience Algorithm Change

by asplichal | May 17, 2021 | Advanced Techniques, eCommerce, Proper Maintenance

A hot topic going around right now is ‘website experience ‘or specifically good individual page experiences. But what is a good page experience and how can you measure how good of a page experience your website currently provides to its users? A good page experience (at least defined by Google) revolves around page speed (how […]

Frequency – Controlling How Often Your Google Retargeting Ads Are Shown

Frequency – Controlling How Often Your Google Retargeting Ads Are Shown

by asplichal | Nov 30, 2020 | Advanced Techniques, eCommerce, Professional Services

The term frequency refers to how often your retargeting ads appear or more accurately the maximum number of times ads are eligible to appear to users. By now anyone who has spent considerable time on their screens are keenly aware of retargeting ads. Very few people anymore think that it is coincidence that the new […]

Google Is Getting Sneaky With Advertisers Retargeting Ad Spend

Google Is Getting Sneaky With Advertisers Retargeting Ad Spend

by asplichal | Oct 26, 2020 | Advanced Techniques, eCommerce

It probably is no secret to you that most visitors to your website are not going to buy. In fact, on average 97% of visitors are not going to purchase on their first visit. It has also been shown that the more times a user visits your website the more likely they are to purchase. […]

The Thing For Customers More Important Than Even Price

The Thing For Customers More Important Than Even Price

by asplichal | Sep 15, 2020 | Advanced Techniques, eCommerce, Professional Services

For over twenty years now, I’ve been working with companies to sell their stuff online. This journey has been interesting with the what and the how that I’ve attempted to sell for my private clients. From floor and wall safes to boat anchors and other boating supplies, from pond fountains to baseball gear, from high […]

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Recent Posts

  • Negative Keywords: The Secret Weapon in Your Standard Shopping CampaignJanuary 30, 2023
  • Building A Powerful USP That Gives You An AdvantageNovember 3, 2022
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  • End of An Era Using Google Expanded Text AdsJuly 11, 2022
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Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign
Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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