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AI, AMC & Amazon Ads: The Future Is Here (And It’s Kicking Butt)

AI, AMC & Amazon Ads: The Future Is Here (And It’s Kicking Butt)

by asplichal | Apr 6, 2025 | Advanced Techniques, Amazon Ads

Your ads aren’t broken. You’re just not using these tools… yet. Look, I’ve been in the Amazon ad trenches long enough to know when the game changes—and trust me, the game just changed. Again. 🧠💥 If you’re still managing your Amazon ads like it’s 2019, you’re driving a race car using a horse and buggy […]

The Impact of Video & Interactive Ads on Amazon Shopping

The Impact of Video & Interactive Ads on Amazon Shopping

by asplichal | Mar 9, 2025 | Advanced Techniques, eCommerce

If you’re in eCommerce, you already know that Amazon is more competitive than ever. So, what separates successful sellers from the rest? It’s not just having a great product—it’s how you present it. And that’s where video and interactive ads come in. Let’s break down why these ad formats are reshaping Amazon shopping, how they […]

How Can I Best Highlight My Products Unique Selling Points (USPs) in My Amazon Listings?

How Can I Best Highlight My Products Unique Selling Points (USPs) in My Amazon Listings?

by asplichal | Dec 8, 2024 | Advanced Techniques

Standing out on Amazon is like trying to catch someone’s eye in Times Square—it’s crowded, competitive, and you only have seconds to make an impression. Your product’s Unique Selling Points (USPs) are your neon signs. Let’s break down how to highlight them effectively to win more sales.     🎯 Step 1: Craft Keyword-Rich, Eye-Catching […]

Amazon’s Video Generator Tool: Should You Use It?

Amazon’s Video Generator Tool: Should You Use It?

by asplichal | Dec 5, 2024 | Advanced Techniques

Ever heard of a tool that’s part magic wand, part time machine? Well, Amazon’s Video Generator Tool might just be your ticket to effortless video content. Let’s break it down and see if it’s worth your time—and clicks. 🎥✨     So, What Exactly Is Amazon’s Video Generator Tool? Imagine having a personal assistant who […]

Google Performance Max vs. Manual Shopping Showdown

Google Performance Max vs. Manual Shopping Showdown

by asplichal | Dec 15, 2023 | Advanced Techniques, eCommerce, Google Shopping

It turns out that I discovered there is a way to create Performance Max that ONLY serves ads in the Shopping network and not within the Search or Display networks.

End of An Era Using Google Expanded Text Ads

End of An Era Using Google Expanded Text Ads

by asplichal | Jul 11, 2022 | Advanced Techniques, Proper Maintenance

As of the beginning of July, Google limited what can be done using Expanded Text Ads. Although Expanded Text Ads still can display, advertisers can no longer create new ads or modify existing expanded text ads. If you are not actively using Google, you may not realize the full ramifications of this change. In a […]

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Retail Media Network Expansion Off-Amazon Ads with Amazon DSP
Retail Media Network Expansion Off-Amazon Ads with Amazon DSP
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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