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End of An Era Using Google Expanded Text Ads

End of An Era Using Google Expanded Text Ads

by asplichal | Jul 11, 2022 | Advanced Techniques, Proper Maintenance

As of the beginning of July, Google limited what can be done using Expanded Text Ads. Although Expanded Text Ads still can display, advertisers can no longer create new ads or modify existing expanded text ads. If you are not actively using Google, you may not realize the full ramifications of this change. In a […]

Revealing Google’s Performance Max

Revealing Google’s Performance Max

by asplichal | Jun 17, 2022 | Google Shopping, Proper Maintenance

Google recently introduced their new Performance Max bidding strategy to replace the Smart Shopping campaign. Smart Shopping campaigns were introduced a few years ago and have since been touted by Google representatives as the best and easiest way to grow your sales using Google Shopping. There are few things in life that I find are […]

Google Campaign Optimization Scores – How You Should Manage Them

Google Campaign Optimization Scores – How You Should Manage Them

by asplichal | Jul 6, 2021 | eCommerce, Google Shopping, Proper Maintenance

Last year Google introduced their Google Campaign Optimization Score. This score measures how well each Google Ads campaign is rated based on Google’s preferred standards. Rated between 0% and 100%, this score looks like a cut and dry number to measure how well your account is optimized. Optimization score is displayed on all active Search, […]

Google’s Core Web Vitals – The New Website Experience Algorithm Change

Google’s Core Web Vitals – The New Website Experience Algorithm Change

by asplichal | May 17, 2021 | Advanced Techniques, eCommerce, Proper Maintenance

A hot topic going around right now is ‘website experience ‘or specifically good individual page experiences. But what is a good page experience and how can you measure how good of a page experience your website currently provides to its users? A good page experience (at least defined by Google) revolves around page speed (how […]

Kissing Goodbye To The Broad Match Modifier

Kissing Goodbye To The Broad Match Modifier

by asplichal | Mar 16, 2021 | eCommerce, Google Shopping, Professional Services, Proper Maintenance

Let us start with the basics of how Google Search ads work and then we will discuss the recent change and its importance. When advertising using paid Google Search Ads, advertisers must enter a list of keywords that they wish to trigger their Search ads. These Search ads, when clicked, will redirect users to the […]

Numbers Don’t Lie When It Comes To Marketing

Numbers Don’t Lie When It Comes To Marketing

by asplichal | Mar 9, 2021 | eCommerce, Google Shopping, Proper Maintenance, Starting With Basics

As an eCommerce marketer you occasionally may find it a challenge keeping your focus where there is the highest opportunity for potential growth. With all the various ways that customers can find your products – email, pay-per-click, organic and direct it can be difficult to know which marketing channel to focus your efforts. More and […]

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Top Product Research Tactics for Amazon in 2025 (That Work Even if You’re a Beginner)
Top Product Research Tactics for Amazon in 2025 (That Work Even if You’re a Beginner)
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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