Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
When ecommerce businesses want to grow their Google Ads revenue, the first instinct is often to increase the advertising budget. And sometimes, that is absolutely the right move. But before you put another dollar into Google Ads, ask yourself a different question: How much additional revenue is already sitting inside my existing account? In many […]
One of the most common questions I receive from Amazon sellers is: “How do I know when it’s time to increase my Amazon advertising budget?” It’s an important question because many sellers assume that spending more on ads will automatically generate more sales. In reality, increasing your budget without first optimizing your campaigns often leads […]
If you’ve been managing Google Ads for any length of time, you’ve probably spent some time looking at Quality Score. Maybe you’ve even wondered whether getting every keyword to a 10/10 should be one of your primary goals. The reality is that there’s a lot of outdated information about Quality Score. Some advertisers believe it’s […]
Seasonal sales events can make or break an Amazon seller’s year. Whether you’re preparing for Prime Day, Back-to-School, Black Friday, Cyber Monday, or the holiday shopping season, your advertising strategy needs to be about more than simply increasing your budget when demand picks up. One of the biggest misconceptions I see among Amazon sellers is […]
When setting up Google Ads campaigns for an ecommerce business, one of the first decisions you’ll make is how to organize your products. Traditionally, advertisers separate campaigns by product category—apparel, electronics, home goods, sporting equipment, and so on. It’s a logical approach because it mirrors how customers browse your website. But is it the most […]