Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
When most Amazon sellers think about advertising, they tend to focus on one question: How many sales did this ad generate? And that makes sense. Sales, profitability, and return on ad spend are critical metrics for any ecommerce business. But if you’re building a brand for the long term, there’s another question you […]
For Amazon sellers, optimizing advertising costs isn’t just about cutting spend. It’s about making every advertising dollar work harder to drive profitable sales. One effective strategy for achieving this is dayparting. Dayparting is the practice of adjusting your advertising strategy based on the time of day or day of the week. While the concept has […]
One of the biggest opportunities ecommerce businesses have in Google Ads is something they already own: their customer data. Customer Match allows ecommerce advertisers to use first-party customer information, such as email addresses, to reach existing customers and prospects through Google Ads. Instead of treating every person searching on Google as a complete stranger, Customer […]
When ecommerce businesses want to grow their Google Ads revenue, the first instinct is often to increase the advertising budget. And sometimes, that is absolutely the right move. But before you put another dollar into Google Ads, ask yourself a different question: How much additional revenue is already sitting inside my existing account? In many […]
One of the most common questions I receive from Amazon sellers is: “How do I know when it’s time to increase my Amazon advertising budget?” It’s an important question because many sellers assume that spending more on ads will automatically generate more sales. In reality, increasing your budget without first optimizing your campaigns often leads […]