Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
One of the biggest mistakes ecommerce business owners make with Google Ads is spending too much of their advertising budget trying to acquire new customers while overlooking the customers they’ve already worked so hard to earn. Think about it. Someone has already visited your website, purchased a product, received their order, and hopefully had a […]
If you sell products on Amazon, you’ve probably asked yourself this question: Should you focus your advertising budget on your best-selling products or the products that offer the highest profit margins? At first glance, the answer might seem obvious. Advertise your best sellers because they already have a proven track record of generating sales. After […]
If you run an ecommerce business, you may assume that advertising every product in your catalog on Google is the best way to maximize sales. After all, the more products you advertise, the more opportunities you have to reach potential customers, right? Not necessarily. While advertising your entire product catalog can work for some ecommerce […]
For Amazon sellers, getting more clicks isn’t necessarily the goal. Getting more profitable sales from your advertising budget is what really matters. One way to improve Amazon PPC performance is through dayparting, a strategy that involves adjusting advertising activity based on the time of day or day of the week. By identifying when shoppers are […]
One of the biggest mistakes ecommerce companies make with Google Ads is asking the wrong question. They ask: “How much can I afford to spend to acquire this customer?” That sounds like a reasonable question. But there’s a better one: “How much is this customer actually worth to my business over time?” […]