Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
For Amazon sellers, getting more clicks isn’t necessarily the goal. Getting more profitable sales from your advertising budget is what really matters. One way to improve Amazon PPC performance is through dayparting, a strategy that involves adjusting advertising activity based on the time of day or day of the week. By identifying when shoppers are […]
One of the biggest mistakes ecommerce companies make with Google Ads is asking the wrong question. They ask: “How much can I afford to spend to acquire this customer?” That sounds like a reasonable question. But there’s a better one: “How much is this customer actually worth to my business over time?” […]
If you sell on Amazon, chances are you spend a lot of time looking at two numbers: ACOS and ROAS. And for good reason. ACOS (Advertising Cost of Sales) tells you how much you’re spending on advertising relative to the sales those ads generate. ROAS (Return on Ad Spend) tells you how much revenue you’re […]
One of the more frustrating situations in ecommerce advertising is watching your Google Ads traffic increase while your sales stay exactly where they were. You’re getting more impressions. You’re generating more clicks. Your website analytics show more visitors. But when you look at the bottom line, nothing has changed. So what’s going on? The first […]
When most Amazon sellers think about advertising, they immediately think about keywords. Find a keyword. Bid on it. Show up when a shopper searches for it. And while keyword targeting is an important part of Amazon advertising, there is another powerful opportunity that sellers often overlook: competitor ASIN targeting. Instead of waiting for shoppers to […]