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If you’ve been managing Google Ads for any length of time, you’ve probably spent some time looking at Quality Score. Maybe you’ve even wondered whether getting every keyword to a 10/10 should be one of your primary goals. The reality is that there’s a lot of outdated information about Quality Score. Some advertisers believe it’s […]
Seasonal sales events can make or break an Amazon seller’s year. Whether you’re preparing for Prime Day, Back-to-School, Black Friday, Cyber Monday, or the holiday shopping season, your advertising strategy needs to be about more than simply increasing your budget when demand picks up. One of the biggest misconceptions I see among Amazon sellers is […]
When setting up Google Ads campaigns for an ecommerce business, one of the first decisions you’ll make is how to organize your products. Traditionally, advertisers separate campaigns by product category—apparel, electronics, home goods, sporting equipment, and so on. It’s a logical approach because it mirrors how customers browse your website. But is it the most […]
One of the biggest mistakes I see advertisers make is assuming that simply increasing their placement multiplier will automatically lead to more profitable sales. In reality, placement multipliers don’t improve your advertising—they simply give Amazon permission to bid more aggressively for certain ad placements. Placement bid adjustments are one of the most powerful optimization tools […]
One of the most common questions I hear from ecommerce business owners is, “How do I know which products deserve their own Google Ads budget?” It’s a great question because campaign structure can have a significant impact on your advertising performance. Many advertisers take one of two approaches: they either put all of their products […]