Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
One of the biggest mistakes I see advertisers make is assuming that simply increasing their placement multiplier will automatically lead to more profitable sales. In reality, placement multipliers don’t improve your advertising—they simply give Amazon permission to bid more aggressively for certain ad placements. Placement bid adjustments are one of the most powerful optimization tools […]
One of the most common questions I hear from ecommerce business owners is, “How do I know which products deserve their own Google Ads budget?” It’s a great question because campaign structure can have a significant impact on your advertising performance. Many advertisers take one of two approaches: they either put all of their products […]
Many Amazon sellers are constantly trying to improve their click-through rates (CTR), and for good reason. A higher CTR often indicates that your product image, title, and advertising are attracting shoppers’ attention. But what if I told you that a high CTR isn’t always a good thing? Over the years, working with ecommerce brands through […]
Most ecommerce business owners assume that their best-selling products should also be their best-performing Google Ads campaigns. It seems logical. If a product consistently generates strong sales, putting advertising dollars behind it should create even more growth. Yet many ecommerce brands discover the exact opposite. They launch Google Ads campaigns promoting their top sellers only […]
One of the most frustrating situations for Amazon sellers is watching advertising performance suddenly decline without warning. Sales drop, ACOS increases, and what was once a profitable campaign becomes a source of concern. The reality is that these performance declines rarely happen overnight. In many cases, the warning signs were present weeks or even months […]