Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
If you sell on Amazon, chances are you spend a lot of time looking at two numbers: ACOS and ROAS. And for good reason. ACOS (Advertising Cost of Sales) tells you how much you’re spending on advertising relative to the sales those ads generate. ROAS (Return on Ad Spend) tells you how much revenue you’re […]
One of the more frustrating situations in ecommerce advertising is watching your Google Ads traffic increase while your sales stay exactly where they were. You’re getting more impressions. You’re generating more clicks. Your website analytics show more visitors. But when you look at the bottom line, nothing has changed. So what’s going on? The first […]
When most Amazon sellers think about advertising, they immediately think about keywords. Find a keyword. Bid on it. Show up when a shopper searches for it. And while keyword targeting is an important part of Amazon advertising, there is another powerful opportunity that sellers often overlook: competitor ASIN targeting. Instead of waiting for shoppers to […]
Most ecommerce businesses think of Google Ads as an advertising channel. You invest money, generate clicks, drive sales, and measure metrics such as conversion rate, cost per acquisition, and return on ad spend (ROAS). Those metrics are important—but they only tell part of the story. Your Google Ads data can do much more than tell […]
When most Amazon sellers think about advertising, they tend to focus on one question: How many sales did this ad generate? And that makes sense. Sales, profitability, and return on ad spend are critical metrics for any ecommerce business. But if you’re building a brand for the long term, there’s another question you […]