Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
If you’re running Google Ads for an ecommerce store, you’ve likely wondered: Is it better to structure campaigns by product, product category, or customer intent? It’s a great question because the way you organize your Google Ads account can significantly impact your click-through rates, conversion rates, Quality Scores, cost per acquisition, and ultimately your return […]
One of the most difficult decisions Amazon sellers face isn’t how to launch a product. It’s knowing whether to keep investing in it. I’ve seen sellers pour thousands of dollars into advertising campaigns hoping performance will eventually improve. I’ve also seen businesses stop too early and walk away from products that simply needed better optimization. […]
Google Ads has changed dramatically over the past few years. Between increasing privacy restrictions, the decline of third-party cookies, and Google’s continued push toward automation and AI-driven advertising, ecommerce advertisers are facing a very different landscape than they were even a few years ago. The good news is that there is one major competitive advantage […]
Getting your Amazon listings to rank can feel like a major victory. After all, ranking means Amazon is showing your products to shoppers searching for relevant keywords. Traffic starts increasing, impressions go up, and clicks begin rolling in. But then comes the frustrating part. The sales don’t follow. This is one of the most common […]
If you’re running Google Shopping or Performance Max campaigns and not paying close attention to your product feed, there’s a good chance you’re leaving money on the table—more than you might expect. I’ve worked with countless ecommerce businesses over the years, and one of the most common (and costly) issues I see isn’t bidding strategy […]