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If you’ve got a physical storefront and you’re not running Local Inventory Ads, you’re leaving money on the table. Full stop. 🧠 Let’s Talk About LIAs (and No, It’s Not a New AI Tool) Local Inventory Ads (aka LIAs) are like Google Shopping ads on steroids. Instead of just promoting your product online, they […]
If you’ve been running Google Ads lately, you’ve probably noticed Google pushing Broad Match keywords and Smart Bidding like a used car salesman pushing a lemon. 🍋 They’ll promise more traffic, better conversions, and less work for you.Sounds great, right? Hold up.Handing over the keys to Google without a seatbelt could leave your campaign — […]
Your ads are working hard… for your competition. 😱That’s not a bad dream. That’s what happens when Performance Max goes rogue. PMax is Google’s shiny new automation toy—part genius, part gremlin. It promises to do it all: Shopping, Search, Display, YouTube, Gmail, and maybe even fold your laundry. But here’s the kicker: If you’re not […]
Your tracking tools are changing… but your profits don’t have to. Let me ask you a quick question. What do cookie jars and Google Ads have in common? They both used to be full of sweet, sugary treats—until someone (ahem, Google) came in and took the cookies away. I’m talking about the end of third-party […]
Google Ads just hit the turbo button on automation with Performance Max 2.0 (PMax 2.0). If you’ve been running Google Ads, you already know PMax campaigns are a fully automated campaign type combining search, display, YouTube, Gmail, and Discovery. Now, Google is doubling down on AI-driven automation. But is this a win for advertisers? Or […]
If Google Ads costs feel like they’re creeping higher every month, you’re not imagining it. Rising CPCs are a real problem, making it tougher to maintain profitability. The solution? Spend smarter, not more. Instead of blindly increasing ad budgets, here’s how to stretch every dollar and keep conversions strong while lowering costs. Let’s dive in. […]