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Google Ads has changed dramatically over the past few years. Between increasing privacy restrictions, the decline of third-party cookies, and Google’s continued push toward automation and AI-driven advertising, ecommerce advertisers are facing a very different landscape than they were even a few years ago. The good news is that there is one major competitive advantage […]
If you’re running Google Shopping or Performance Max campaigns and not paying close attention to your product feed, there’s a good chance you’re leaving money on the table—more than you might expect. I’ve worked with countless ecommerce businesses over the years, and one of the most common (and costly) issues I see isn’t bidding strategy […]
If you’re running Google Shopping campaigns and seeing plenty of clicks but disappointing returns, you’re not alone. This is one of the most common challenges ecommerce advertisers face—and it almost always comes down to one issue: wasted spend. The good news? There’s a very clear, methodical way to diagnose and fix it. The key is […]
If there’s one issue I see over and over again when auditing ecommerce ad accounts, it’s this: businesses are making decisions based on incomplete data. They’re looking at Google Ads and seeing conversions.They’re glancing at GA4 and seeing sessions and engagement.They’ve got a Merchant Center feed running in the background.And somewhere in a CRM, the […]
If you’ve ever felt like your Google Ads account is generating clicks—but not meaningful B2B revenue—you’re not alone. I see this all the time. Businesses take strategies that work in B2C, apply them to B2B ecommerce, and then wonder why performance stalls. Here’s the truth: B2B buyers behave differently, and your campaign structure needs to […]
“Can a smaller ecommerce store really compete with big retailers using Google Ads in Q4?” Every year as the holiday season approaches, ecommerce advertisers start asking the same question. It’s a fair concern. During the fourth quarter, advertising competition skyrockets. Massive retailers like Amazon, Walmart, Target, and Best Buy dramatically increase their ad budgets to […]