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When setting up Google Ads campaigns for an ecommerce business, one of the first decisions you’ll make is how to organize your products. Traditionally, advertisers separate campaigns by product category—apparel, electronics, home goods, sporting equipment, and so on. It’s a logical approach because it mirrors how customers browse your website. But is it the most […]
One of the most common questions I hear from ecommerce business owners is, “How do I know which products deserve their own Google Ads budget?” It’s a great question because campaign structure can have a significant impact on your advertising performance. Many advertisers take one of two approaches: they either put all of their products […]
Most ecommerce business owners assume that their best-selling products should also be their best-performing Google Ads campaigns. It seems logical. If a product consistently generates strong sales, putting advertising dollars behind it should create even more growth. Yet many ecommerce brands discover the exact opposite. They launch Google Ads campaigns promoting their top sellers only […]
If you’re running Google Ads for an ecommerce store, you’ve likely wondered: Is it better to structure campaigns by product, product category, or customer intent? It’s a great question because the way you organize your Google Ads account can significantly impact your click-through rates, conversion rates, Quality Scores, cost per acquisition, and ultimately your return […]
Google Ads has changed dramatically over the past few years. Between increasing privacy restrictions, the decline of third-party cookies, and Google’s continued push toward automation and AI-driven advertising, ecommerce advertisers are facing a very different landscape than they were even a few years ago. The good news is that there is one major competitive advantage […]
If you’re running Google Shopping or Performance Max campaigns and not paying close attention to your product feed, there’s a good chance you’re leaving money on the table—more than you might expect. I’ve worked with countless ecommerce businesses over the years, and one of the most common (and costly) issues I see isn’t bidding strategy […]