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Grow Your Business: Increase Sales, Profits & Traffic!
When ecommerce businesses want to grow their Google Ads revenue, the first instinct is often to increase the advertising budget. And sometimes, that is absolutely the right move. But before you put another dollar into Google Ads, ask yourself a different question: How much additional revenue is already sitting inside my existing account? In many […]
If you’ve been managing Google Ads for any length of time, you’ve probably spent some time looking at Quality Score. Maybe you’ve even wondered whether getting every keyword to a 10/10 should be one of your primary goals. The reality is that there’s a lot of outdated information about Quality Score. Some advertisers believe it’s […]
When setting up Google Ads campaigns for an ecommerce business, one of the first decisions you’ll make is how to organize your products. Traditionally, advertisers separate campaigns by product category—apparel, electronics, home goods, sporting equipment, and so on. It’s a logical approach because it mirrors how customers browse your website. But is it the most […]
One of the most common questions I hear from ecommerce business owners is, “How do I know which products deserve their own Google Ads budget?” It’s a great question because campaign structure can have a significant impact on your advertising performance. Many advertisers take one of two approaches: they either put all of their products […]
Most ecommerce business owners assume that their best-selling products should also be their best-performing Google Ads campaigns. It seems logical. If a product consistently generates strong sales, putting advertising dollars behind it should create even more growth. Yet many ecommerce brands discover the exact opposite. They launch Google Ads campaigns promoting their top sellers only […]
If you’re running Google Ads for an ecommerce store, you’ve likely wondered: Is it better to structure campaigns by product, product category, or customer intent? It’s a great question because the way you organize your Google Ads account can significantly impact your click-through rates, conversion rates, Quality Scores, cost per acquisition, and ultimately your return […]