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One of the biggest mistakes ecommerce business owners make with Google Ads is spending too much of their advertising budget trying to acquire new customers while overlooking the customers they’ve already worked so hard to earn. Think about it. Someone has already visited your website, purchased a product, received their order, and hopefully had a […]
If you run an ecommerce business, you may assume that advertising every product in your catalog on Google is the best way to maximize sales. After all, the more products you advertise, the more opportunities you have to reach potential customers, right? Not necessarily. While advertising your entire product catalog can work for some ecommerce […]
One of the biggest mistakes ecommerce companies make with Google Ads is asking the wrong question. They ask: “How much can I afford to spend to acquire this customer?” That sounds like a reasonable question. But there’s a better one: “How much is this customer actually worth to my business over time?” […]
One of the more frustrating situations in ecommerce advertising is watching your Google Ads traffic increase while your sales stay exactly where they were. You’re getting more impressions. You’re generating more clicks. Your website analytics show more visitors. But when you look at the bottom line, nothing has changed. So what’s going on? The first […]
Most ecommerce businesses think of Google Ads as an advertising channel. You invest money, generate clicks, drive sales, and measure metrics such as conversion rate, cost per acquisition, and return on ad spend (ROAS). Those metrics are important—but they only tell part of the story. Your Google Ads data can do much more than tell […]
One of the biggest opportunities ecommerce businesses have in Google Ads is something they already own: their customer data. Customer Match allows ecommerce advertisers to use first-party customer information, such as email addresses, to reach existing customers and prospects through Google Ads. Instead of treating every person searching on Google as a complete stranger, Customer […]