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Grow Your Business: Increase Sales, Profits & Traffic!
One of the more frustrating situations in ecommerce advertising is watching your Google Ads traffic increase while your sales stay exactly where they were. You’re getting more impressions. You’re generating more clicks. Your website analytics show more visitors. But when you look at the bottom line, nothing has changed. So what’s going on? The first […]
Most ecommerce businesses think of Google Ads as an advertising channel. You invest money, generate clicks, drive sales, and measure metrics such as conversion rate, cost per acquisition, and return on ad spend (ROAS). Those metrics are important—but they only tell part of the story. Your Google Ads data can do much more than tell […]
One of the biggest opportunities ecommerce businesses have in Google Ads is something they already own: their customer data. Customer Match allows ecommerce advertisers to use first-party customer information, such as email addresses, to reach existing customers and prospects through Google Ads. Instead of treating every person searching on Google as a complete stranger, Customer […]
When ecommerce businesses want to grow their Google Ads revenue, the first instinct is often to increase the advertising budget. And sometimes, that is absolutely the right move. But before you put another dollar into Google Ads, ask yourself a different question: How much additional revenue is already sitting inside my existing account? In many […]
If you’ve been managing Google Ads for any length of time, you’ve probably spent some time looking at Quality Score. Maybe you’ve even wondered whether getting every keyword to a 10/10 should be one of your primary goals. The reality is that there’s a lot of outdated information about Quality Score. Some advertisers believe it’s […]
When setting up Google Ads campaigns for an ecommerce business, one of the first decisions you’ll make is how to organize your products. Traditionally, advertisers separate campaigns by product category—apparel, electronics, home goods, sporting equipment, and so on. It’s a logical approach because it mirrors how customers browse your website. But is it the most […]