Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
For Amazon sellers, getting more clicks isn’t necessarily the goal. Getting more profitable sales from your advertising budget is what really matters. One way to improve Amazon PPC performance is through dayparting, a strategy that involves adjusting advertising activity based on the time of day or day of the week. By identifying when shoppers are […]
If you sell on Amazon, chances are you spend a lot of time looking at two numbers: ACOS and ROAS. And for good reason. ACOS (Advertising Cost of Sales) tells you how much you’re spending on advertising relative to the sales those ads generate. ROAS (Return on Ad Spend) tells you how much revenue you’re […]
When most Amazon sellers think about advertising, they immediately think about keywords. Find a keyword. Bid on it. Show up when a shopper searches for it. And while keyword targeting is an important part of Amazon advertising, there is another powerful opportunity that sellers often overlook: competitor ASIN targeting. Instead of waiting for shoppers to […]
When most Amazon sellers think about advertising, they tend to focus on one question: How many sales did this ad generate? And that makes sense. Sales, profitability, and return on ad spend are critical metrics for any ecommerce business. But if you’re building a brand for the long term, there’s another question you […]
For Amazon sellers, optimizing advertising costs isn’t just about cutting spend. It’s about making every advertising dollar work harder to drive profitable sales. One effective strategy for achieving this is dayparting. Dayparting is the practice of adjusting your advertising strategy based on the time of day or day of the week. While the concept has […]
One of the most common questions I receive from Amazon sellers is: “How do I know when it’s time to increase my Amazon advertising budget?” It’s an important question because many sellers assume that spending more on ads will automatically generate more sales. In reality, increasing your budget without first optimizing your campaigns often leads […]
