Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
When most Amazon sellers think about advertising, they immediately think about keywords. Find a keyword. Bid on it. Show up when a shopper searches for it. And while keyword targeting is an important part of Amazon advertising, there is another powerful opportunity that sellers often overlook: competitor ASIN targeting. Instead of waiting for shoppers to […]
When most Amazon sellers think about advertising, they tend to focus on one question: How many sales did this ad generate? And that makes sense. Sales, profitability, and return on ad spend are critical metrics for any ecommerce business. But if you’re building a brand for the long term, there’s another question you […]
For Amazon sellers, optimizing advertising costs isn’t just about cutting spend. It’s about making every advertising dollar work harder to drive profitable sales. One effective strategy for achieving this is dayparting. Dayparting is the practice of adjusting your advertising strategy based on the time of day or day of the week. While the concept has […]
One of the most common questions I receive from Amazon sellers is: “How do I know when it’s time to increase my Amazon advertising budget?” It’s an important question because many sellers assume that spending more on ads will automatically generate more sales. In reality, increasing your budget without first optimizing your campaigns often leads […]
Seasonal sales events can make or break an Amazon seller’s year. Whether you’re preparing for Prime Day, Back-to-School, Black Friday, Cyber Monday, or the holiday shopping season, your advertising strategy needs to be about more than simply increasing your budget when demand picks up. One of the biggest misconceptions I see among Amazon sellers is […]
One of the biggest mistakes I see advertisers make is assuming that simply increasing their placement multiplier will automatically lead to more profitable sales. In reality, placement multipliers don’t improve your advertising—they simply give Amazon permission to bid more aggressively for certain ad placements. Placement bid adjustments are one of the most powerful optimization tools […]
