Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
Seasonal sales events can make or break an Amazon seller’s year. Whether you’re preparing for Prime Day, Back-to-School, Black Friday, Cyber Monday, or the holiday shopping season, your advertising strategy needs to be about more than simply increasing your budget when demand picks up. One of the biggest misconceptions I see among Amazon sellers is […]
One of the biggest mistakes I see advertisers make is assuming that simply increasing their placement multiplier will automatically lead to more profitable sales. In reality, placement multipliers don’t improve your advertising—they simply give Amazon permission to bid more aggressively for certain ad placements. Placement bid adjustments are one of the most powerful optimization tools […]
Many Amazon sellers are constantly trying to improve their click-through rates (CTR), and for good reason. A higher CTR often indicates that your product image, title, and advertising are attracting shoppers’ attention. But what if I told you that a high CTR isn’t always a good thing? Over the years, working with ecommerce brands through […]
One of the most frustrating situations for Amazon sellers is watching advertising performance suddenly decline without warning. Sales drop, ACOS increases, and what was once a profitable campaign becomes a source of concern. The reality is that these performance declines rarely happen overnight. In many cases, the warning signs were present weeks or even months […]
One of the most difficult decisions Amazon sellers face isn’t how to launch a product. It’s knowing whether to keep investing in it. I’ve seen sellers pour thousands of dollars into advertising campaigns hoping performance will eventually improve. I’ve also seen businesses stop too early and walk away from products that simply needed better optimization. […]
Getting your Amazon listings to rank can feel like a major victory. After all, ranking means Amazon is showing your products to shoppers searching for relevant keywords. Traffic starts increasing, impressions go up, and clicks begin rolling in. But then comes the frustrating part. The sales don’t follow. This is one of the most common […]
