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The Impact of Video & Interactive Ads on Amazon Shopping

The Impact of Video & Interactive Ads on Amazon Shopping

by asplichal | Mar 9, 2025 | Advanced Techniques, eCommerce

If you’re in eCommerce, you already know that Amazon is more competitive than ever. So, what separates successful sellers from the rest? It’s not just having a great product—it’s how you present it. And that’s where video and interactive ads come in. Let’s break down why these ad formats are reshaping Amazon shopping, how they […]

How You Can Reduce Shopping Cart Abandonment

How You Can Reduce Shopping Cart Abandonment

by asplichal | Feb 27, 2025 | Conversion, eCommerce

Shopping cart abandonment—every online store’s nightmare. You’ve done all the hard work. You’ve spent money on ads, written killer product descriptions, and convinced shoppers to add items to their carts. But then… they vanish. Poof! Just like that, 70% of carts are left abandoned. It’s frustrating, right? But don’t worry—I’ve got you covered. Today, I’ll […]

How Do I Deal With Increased Competition and Rising Costs Selling on Amazon?

How Do I Deal With Increased Competition and Rising Costs Selling on Amazon?

by asplichal | Feb 9, 2025 | Amazon Ads, eCommerce

Selling on Amazon is not what it used to be. Gone are the days when you could throw up a product, set a decent price, and watch the sales roll in. Today, it’s a battlefield. More sellers are entering the game daily, and Amazon PPC costs keep climbing. Sound familiar? But here’s the thing: even […]

Should I Sell My Product Line on Amazon?

Should I Sell My Product Line on Amazon?

by asplichal | Jan 24, 2025 | Amazon Ads, eCommerce

A viewer recently asked, “I have a successful Shopify store, but I worry that adding my products to Amazon could dilute my market value. What are the pros and cons if I sell my product line on Amazon?” This is a common question for e-commerce business owners. To help you decide, let’s break it down: […]

How to Get More Reviews for Your Amazon Products (Without Breaking the Rules)

How to Get More Reviews for Your Amazon Products (Without Breaking the Rules)

by asplichal | Dec 27, 2024 | eCommerce

Getting reviews for your Amazon products isn’t just a “nice-to-have”; it’s a must-have. Reviews influence buyer decisions, boost your ranking in Amazon’s search results, and build trust in your brand. They’re your secret weapon for turning browsers into buyers. But here’s the catch: they need to be earned ethically. Amazon doesn’t take kindly to rule-breakers, […]

How do you craft compelling product titles and descriptions?

How do you craft compelling product titles and descriptions?

by asplichal | Dec 19, 2024 | Amazon Ads, eCommerce

If you’ve ever wondered why some Amazon products catch your eye instantly while others blend into the background, the answer lies in their product titles and descriptions. These aren’t just text—they’re sales tools designed to rank high in search results and convert curious shoppers into happy customers. But how do you get it right? Let’s […]

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Using First-Party Data to Improve Google Ads Targeting and Bidding Performance
Using First-Party Data to Improve Google Ads Targeting and Bidding Performance
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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