by asplichal | Jun 3, 2021 | Advanced Techniques, eCommerce
Google Shopping ads over the last few years have outperformed Google Search Ads in terms of profitability for the majority of my private clients. Like many of you may have done, most of my private clients have opted out of advertising using Google Search campaigns. The only exception where Search campaigns are still widely used […]
by asplichal | May 17, 2021 | Advanced Techniques, eCommerce, Proper Maintenance
A hot topic going around right now is ‘website experience ‘or specifically good individual page experiences. But what is a good page experience and how can you measure how good of a page experience your website currently provides to its users? A good page experience (at least defined by Google) revolves around page speed (how […]
by asplichal | May 6, 2021 | eCommerce
Yesterday was Cinco De Mayo. The day before that it was May 4th Star Wars Day. Last week was Arbor Day. Wow so many holidays! And you know what? These are just the “big ones”. There seems to be a ‘holiday’ for anything you may be able to think. So, do you know what your special […]
by asplichal | Mar 16, 2021 | eCommerce, Google Shopping, Professional Services, Proper Maintenance
Let us start with the basics of how Google Search ads work and then we will discuss the recent change and its importance. When advertising using paid Google Search Ads, advertisers must enter a list of keywords that they wish to trigger their Search ads. These Search ads, when clicked, will redirect users to the […]
by asplichal | Mar 9, 2021 | eCommerce, Google Shopping, Proper Maintenance, Starting With Basics
As an eCommerce marketer you occasionally may find it a challenge keeping your focus where there is the highest opportunity for potential growth. With all the various ways that customers can find your products – email, pay-per-click, organic and direct it can be difficult to know which marketing channel to focus your efforts. More and […]
by asplichal | Feb 18, 2021 | eCommerce, Google Shopping, Proper Maintenance
Those that successfully advertise using Google paid search know that the most effective way of doing so is by limiting your spend on unrelated search terms. Effective marketers also know that the number one method to block unrelated and unwanted search terms is with the use of negative keywords. Especially important for Google Shopping ads […]