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Should I Update Amazon Product Titles and/or Descriptions Based on Customer Reviews?

Should I Update Amazon Product Titles and/or Descriptions Based on Customer Reviews?

by asplichal | Dec 12, 2024 | eCommerce

In the bustling world of Amazon, standing still is not an option. As an Amazon seller, your product listings aren’t sacred relics—they’re more like living organisms. Dynamic. Evolving. Responsive to the ever-changing needs of your buyers. Let me say it clearly: Yes, you should update your Amazon product titles and descriptions based on customer reviews. […]

Why Are More Companies Shifting Their Ads Budgets from Google to Amazon?

Why Are More Companies Shifting Their Ads Budgets from Google to Amazon?

by asplichal | Nov 21, 2024 | eCommerce

The advertising world is buzzing, and there’s a new player in town stealing ad dollars from the reigning king. Google has been the go-to for over a decade, but now more businesses are shifting ad budgets to Amazon. And as someone who’s spent countless hours in both platforms’ trenches, I can see why. Let’s get […]

How Much Do My Shipping Times Effect Sales on Amazon?

How Much Do My Shipping Times Effect Sales on Amazon?

by asplichal | Nov 17, 2024 | eCommerce

If you’re selling on Amazon, here’s a truth bomb: your shipping times can either boost your sales sky-high or send them into a nosedive. Let’s unpack (pun intended) why this happens and how you can turn faster shipping into your secret weapon. 🚀 Amazon Thrives on Speed Amazon’s customers love it for one big reason: […]

Top 7 Most Effective Ways To Use Google Paid Ads for E-commerce Stores

Top 7 Most Effective Ways To Use Google Paid Ads for E-commerce Stores

by asplichal | Mar 29, 2024 | eCommerce, Starting With Basics

I have written quite a bit about Google Ads within the Make Each Click Count book series; discussed it on the Make Each Click Count podcast and even teach it within Make Each Click Count University. However, when it comes to where to start, many ecommerce stores and advertisers still are unclear. That is why […]

Google Performance Max vs. Manual Shopping Showdown

Google Performance Max vs. Manual Shopping Showdown

by asplichal | Dec 15, 2023 | Advanced Techniques, eCommerce, Google Shopping

It turns out that I discovered there is a way to create Performance Max that ONLY serves ads in the Shopping network and not within the Search or Display networks.

Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign

Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign

by asplichal | Jan 30, 2023 | eCommerce, Google Shopping

Google Shopping campaigns are a powerful tool for e-commerce businesses looking to reach new customers and drive sales. By advertising using Google Shopping, eCommerce stores can showcase products with their images and image details. However, one caveat, is unlike Google Search there are no keywords for advertisers to control when you want your Google Shopping […]

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Sponsored Brand Videos Secrets Amazon Sellers Wish They Knew (But Won’t Tell You)
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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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