Latest Podcast Episode: Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati
Grow Your Business: Increase Sales, Profits & Traffic!
In the bustling world of Amazon, standing still is not an option. As an Amazon seller, your product listings aren’t sacred relics—they’re more like living organisms. Dynamic. Evolving. Responsive to the ever-changing needs of your buyers. Let me say it clearly: Yes, you should update your Amazon product titles and descriptions based on customer reviews. […]
The advertising world is buzzing, and there’s a new player in town stealing ad dollars from the reigning king. Google has been the go-to for over a decade, but now more businesses are shifting ad budgets to Amazon. And as someone who’s spent countless hours in both platforms’ trenches, I can see why. Let’s get […]
If you’re selling on Amazon, here’s a truth bomb: your shipping times can either boost your sales sky-high or send them into a nosedive. Let’s unpack (pun intended) why this happens and how you can turn faster shipping into your secret weapon. 🚀 Amazon Thrives on Speed Amazon’s customers love it for one big reason: […]
I have written quite a bit about Google Ads within the Make Each Click Count book series; discussed it on the Make Each Click Count podcast and even teach it within Make Each Click Count University. However, when it comes to where to start, many ecommerce stores and advertisers still are unclear. That is why […]
It turns out that I discovered there is a way to create Performance Max that ONLY serves ads in the Shopping network and not within the Search or Display networks.
Google Shopping campaigns are a powerful tool for e-commerce businesses looking to reach new customers and drive sales. By advertising using Google Shopping, eCommerce stores can showcase products with their images and image details. However, one caveat, is unlike Google Search there are no keywords for advertisers to control when you want your Google Shopping […]