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Kissing Goodbye To The Broad Match Modifier

Kissing Goodbye To The Broad Match Modifier

by asplichal | Mar 16, 2021 | eCommerce, Google Shopping, Professional Services, Proper Maintenance

Let us start with the basics of how Google Search ads work and then we will discuss the recent change and its importance. When advertising using paid Google Search Ads, advertisers must enter a list of keywords that they wish to trigger their Search ads. These Search ads, when clicked, will redirect users to the […]

Frequency – Controlling How Often Your Google Retargeting Ads Are Shown

Frequency – Controlling How Often Your Google Retargeting Ads Are Shown

by asplichal | Nov 30, 2020 | Advanced Techniques, eCommerce, Professional Services

The term frequency refers to how often your retargeting ads appear or more accurately the maximum number of times ads are eligible to appear to users. By now anyone who has spent considerable time on their screens are keenly aware of retargeting ads. Very few people anymore think that it is coincidence that the new […]

The Thing For Customers More Important Than Even Price

The Thing For Customers More Important Than Even Price

by asplichal | Sep 15, 2020 | Advanced Techniques, eCommerce, Professional Services

For over twenty years now, I’ve been working with companies to sell their stuff online. This journey has been interesting with the what and the how that I’ve attempted to sell for my private clients. From floor and wall safes to boat anchors and other boating supplies, from pond fountains to baseball gear, from high […]

Great Is Not A Goal – Especially When It Comes to Conversion Rates

Great Is Not A Goal – Especially When It Comes to Conversion Rates

by asplichal | Aug 21, 2020 | Advanced Techniques, eCommerce, Professional Services

One thing you may not know about me is that I like to read. Most of the books I read are about marketing with a bit of self-improvement and motivation books thrown into the mix. Recently, I just finished the book Bluefishing: The Art of Making Things Happen by Steve Sims. The book is about […]

Focusing On Your Current Customers Is Key To Long-Term Business Success

Focusing On Your Current Customers Is Key To Long-Term Business Success

by asplichal | Jul 14, 2020 | Advanced Techniques, eCommerce, Professional Services

One of the reasons my wife and I purchased our current home eight years ago was the yard and the fruit trees that had been cultivated throughout the years. Within our yard there is a large Avocado tree, five orange trees, four lemon trees, two blood orange trees, a tangerine tree, a persimmon tree, two […]

Google Ad Credits Have Finally Found U.S. Advertisers

Google Ad Credits Have Finally Found U.S. Advertisers

by asplichal | Jun 25, 2020 | eCommerce, Google Shopping, Professional Services

Have you ever found money? Last week, I found 20 dollars in the pocket of my favorite pants. Obviously, it was already mine, but then again, I didn’t know I had the money, so it was indeed found. The funny thing with found money is that what you do with it is highly reliant on […]

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Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign
Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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