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Does Recent Privacy Laws Affect Advertising On Google Shopping?

Does Recent Privacy Laws Affect Advertising On Google Shopping?

by asplichal | Feb 13, 2025 | Google Shopping

If you’ve been following the latest updates in digital marketing, you’ve probably heard about the privacy shake-up—especially Apple’s iOS changes. Many advertisers are struggling to target their ideal customers. But here’s the kicker: Google Shopping isn’t having the same problem.  Why? Let’s break it down.   Apple’s Privacy Updates: What’s Changed? 🛑📲 Apple’s iOS updates […]

Why Do My Google Shopping Ads Not Work?

Why Do My Google Shopping Ads Not Work?

by asplichal | Nov 12, 2024 | Google Shopping, Starting With Basics

If you’ve been watching your Google Shopping Ads drain your budget without delivering results, you’re not alone. Many e-commerce sellers struggle to make these ads work for their business.  But here’s the good news: most issues with Google Shopping Ads come down to a few common, fixable mistakes. Let’s dive into the core reasons your […]

How Do Google Shopping Ads Work?

How Do Google Shopping Ads Work?

by asplichal | Nov 8, 2024 | Google Shopping, Starting With Basics

“How do Google Shopping Ads work?” It’s a question I get all the time. And if you’re in e-commerce, this one question could be the make-or-break answer to your business growth. So let’s go over exactly what you need to do to make Google Shopping Ads your new secret weapon for driving sales. What Are […]

How to Boost Your E-Commerce Success with Campaign Segmentation and Custom Labels in Google Shopping

How to Boost Your E-Commerce Success with Campaign Segmentation and Custom Labels in Google Shopping

by asplichal | May 9, 2024 | Google Shopping

In the bustling world of e-commerce, standing out from the competition is crucial, and one of the most effective tools at your disposal is Google Shopping. This powerful platform can drive traffic and sales if leveraged correctly, with campaign segmentation and the use of custom labels being two strategies that can significantly enhance your advertising […]

Google Performance Max vs. Manual Shopping Showdown

Google Performance Max vs. Manual Shopping Showdown

by asplichal | Dec 15, 2023 | Advanced Techniques, eCommerce, Google Shopping

It turns out that I discovered there is a way to create Performance Max that ONLY serves ads in the Shopping network and not within the Search or Display networks.

Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign

Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign

by asplichal | Jan 30, 2023 | eCommerce, Google Shopping

Google Shopping campaigns are a powerful tool for e-commerce businesses looking to reach new customers and drive sales. By advertising using Google Shopping, eCommerce stores can showcase products with their images and image details. However, one caveat, is unlike Google Search there are no keywords for advertisers to control when you want your Google Shopping […]

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Performance Max Gets Granular: New Channel Performance Reporting
Performance Max Gets Granular: New Channel Performance Reporting
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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