Grow Your Business: Increase Sales, Profits & Traffic!
Google Shopping campaigns are a powerful tool for e-commerce businesses looking to reach new customers and drive sales. By advertising using Google Shopping, eCommerce stores can showcase products with their images and image details. However, one caveat, is unlike Google Search there are no keywords for advertisers to control when you want your Google Shopping […]
Google recently introduced their new Performance Max bidding strategy to replace the Smart Shopping campaign. Smart Shopping campaigns were introduced a few years ago and have since been touted by Google representatives as the best and easiest way to grow your sales using Google Shopping. There are few things in life that I find are […]
Guess what one of the biggest mistake Shopify owners make advertising their products using Google Shopping? It is thinking that using Shopify’s free Google channel will have your products correctly running on Google Shopping and the orders will start to flow in. Shopify, instructs you to open the proper Google accounts: Google Merchant Center and […]
Here is an expert tip on a fairly simple way to save some money on your Google Paid Ads. How much ad spend you are going to reduce will depend on how much you are currently spending and how many negative keywords you currently are using, but I can tell you that it could be […]
Last year Google introduced their Google Campaign Optimization Score. This score measures how well each Google Ads campaign is rated based on Google’s preferred standards. Rated between 0% and 100%, this score looks like a cut and dry number to measure how well your account is optimized. Optimization score is displayed on all active Search, […]
Let us start with the basics of how Google Search ads work and then we will discuss the recent change and its importance. When advertising using paid Google Search Ads, advertisers must enter a list of keywords that they wish to trigger their Search ads. These Search ads, when clicked, will redirect users to the […]