Latest Podcast Episode: The Secret to Turning One - Time Buyers into Lifelong Customers in Ecommerce with Thomas Lalas
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If you’ve been following the latest updates in digital marketing, you’ve probably heard about the privacy shake-up—especially Apple’s iOS changes. Many advertisers are struggling to target their ideal customers. But here’s the kicker: Google Shopping isn’t having the same problem. Why? Let’s break it down. Apple’s Privacy Updates: What’s Changed? 🛑📲 Apple’s iOS updates […]
If you’ve been watching your Google Shopping Ads drain your budget without delivering results, you’re not alone. Many e-commerce sellers struggle to make these ads work for their business. But here’s the good news: most issues with Google Shopping Ads come down to a few common, fixable mistakes. Let’s dive into the core reasons your […]
“How do Google Shopping Ads work?” It’s a question I get all the time. And if you’re in e-commerce, this one question could be the make-or-break answer to your business growth. So let’s go over exactly what you need to do to make Google Shopping Ads your new secret weapon for driving sales. What Are […]
In the bustling world of e-commerce, standing out from the competition is crucial, and one of the most effective tools at your disposal is Google Shopping. This powerful platform can drive traffic and sales if leveraged correctly, with campaign segmentation and the use of custom labels being two strategies that can significantly enhance your advertising […]
It turns out that I discovered there is a way to create Performance Max that ONLY serves ads in the Shopping network and not within the Search or Display networks.
Google Shopping campaigns are a powerful tool for e-commerce businesses looking to reach new customers and drive sales. By advertising using Google Shopping, eCommerce stores can showcase products with their images and image details. However, one caveat, is unlike Google Search there are no keywords for advertisers to control when you want your Google Shopping […]