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Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign

Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign

by asplichal | Jan 30, 2023 | eCommerce, Google Shopping

Google Shopping campaigns are a powerful tool for e-commerce businesses looking to reach new customers and drive sales. By advertising using Google Shopping, eCommerce stores can showcase products with their images and image details. However, one caveat, is unlike Google Search there are no keywords for advertisers to control when you want your Google Shopping […]

Revealing Google’s Performance Max

Revealing Google’s Performance Max

by asplichal | Jun 17, 2022 | Google Shopping, Proper Maintenance

Google recently introduced their new Performance Max bidding strategy to replace the Smart Shopping campaign. Smart Shopping campaigns were introduced a few years ago and have since been touted by Google representatives as the best and easiest way to grow your sales using Google Shopping. There are few things in life that I find are […]

The Great Shopify Mistake

The Great Shopify Mistake

by asplichal | May 25, 2022 | eCommerce, Google Shopping

Guess what one of the biggest mistake Shopify owners make advertising their products using Google Shopping? It is thinking that using Shopify’s free Google channel will have your products correctly running on Google Shopping and the orders will start to flow in.  Shopify, instructs you to open the proper Google accounts: Google Merchant Center and […]

Adding The ‘Who Done It’ List To Your Negative Keywords

Adding The ‘Who Done It’ List To Your Negative Keywords

by asplichal | Aug 16, 2021 | eCommerce, Google Shopping

Here is an expert tip on a fairly simple way to save some money on your Google Paid Ads. How much ad spend you are going to reduce will depend on how much you are currently spending and how many negative keywords you currently are using, but I can tell you that it could be […]

Google Campaign Optimization Scores – How You Should Manage Them

Google Campaign Optimization Scores – How You Should Manage Them

by asplichal | Jul 6, 2021 | eCommerce, Google Shopping, Proper Maintenance

Last year Google introduced their Google Campaign Optimization Score. This score measures how well each Google Ads campaign is rated based on Google’s preferred standards. Rated between 0% and 100%, this score looks like a cut and dry number to measure how well your account is optimized. Optimization score is displayed on all active Search, […]

Kissing Goodbye To The Broad Match Modifier

Kissing Goodbye To The Broad Match Modifier

by asplichal | Mar 16, 2021 | eCommerce, Google Shopping, Professional Services, Proper Maintenance

Let us start with the basics of how Google Search ads work and then we will discuss the recent change and its importance. When advertising using paid Google Search Ads, advertisers must enter a list of keywords that they wish to trigger their Search ads. These Search ads, when clicked, will redirect users to the […]

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  • Negative Keywords: The Secret Weapon in Your Standard Shopping CampaignJanuary 30, 2023
  • Building A Powerful USP That Gives You An AdvantageNovember 3, 2022
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Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign
Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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