Latest Podcast Episode: The Science of Predictable Advertising with Skip Wilson
Grow Your Business: Increase Sales, Profits & Traffic!
Last year Google introduced their Google Campaign Optimization Score. This score measures how well each Google Ads campaign is rated based on Google’s preferred standards. Rated between 0% and 100%, this score looks like a cut and dry number to measure how well your account is optimized. Optimization score is displayed on all active Search, […]
Let us start with the basics of how Google Search ads work and then we will discuss the recent change and its importance. When advertising using paid Google Search Ads, advertisers must enter a list of keywords that they wish to trigger their Search ads. These Search ads, when clicked, will redirect users to the […]
As an eCommerce marketer you occasionally may find it a challenge keeping your focus where there is the highest opportunity for potential growth. With all the various ways that customers can find your products – email, pay-per-click, organic and direct it can be difficult to know which marketing channel to focus your efforts. More and […]
Those that successfully advertise using Google paid search know that the most effective way of doing so is by limiting your spend on unrelated search terms. Effective marketers also know that the number one method to block unrelated and unwanted search terms is with the use of negative keywords. Especially important for Google Shopping ads […]
If you are advertising using Google, you will likely at some point receive a call from a Google representative. One way that Google continues to grow is by assigning representatives to advertiser’s accounts in the role of account strategist. Depending on how much money you spend each month, will determine how often a Google Account […]
One of the common misconceptions for those new to advertising with Google Shopping is that you want to generate as much traffic as possible. As with any marketing channel where you pay for traffic, this is blatantly false! With Google Shopping unlike Google Search there are no keywords. Instead, Google uses their algorithm to match […]