Latest Podcast Episode: Increasing Conversions Using a UX Centrix Approach with Justin Max
Grow Your Business: Increase Sales, Profits & Traffic!
As an eCommerce marketer you occasionally may find it a challenge keeping your focus where there is the highest opportunity for potential growth. With all the various ways that customers can find your products – email, pay-per-click, organic and direct it can be difficult to know which marketing channel to focus your efforts. More and […]
Those that successfully advertise using Google paid search know that the most effective way of doing so is by limiting your spend on unrelated search terms. Effective marketers also know that the number one method to block unrelated and unwanted search terms is with the use of negative keywords. Especially important for Google Shopping ads […]
If you are advertising using Google, you will likely at some point receive a call from a Google representative. One way that Google continues to grow is by assigning representatives to advertiser’s accounts in the role of account strategist. Depending on how much money you spend each month, will determine how often a Google Account […]
One of the common misconceptions for those new to advertising with Google Shopping is that you want to generate as much traffic as possible. As with any marketing channel where you pay for traffic, this is blatantly false! With Google Shopping unlike Google Search there are no keywords. Instead, Google uses their algorithm to match […]
In this article, I discuss the perks of being an official Google partner agency. What that means for us and for our clients. In being an official Google partner agency, Google offers my agency a variety of perks. One of those perks are rewards points based on how much our clients spend along with how […]
Growing up in the 1980’s, I can still remember the fad of the Rubik’s Cube. Kids of all ages would challenge themselves and others to solve the puzzle by aligning all the colors on each the sides. Once you were able to solve the puzzle, the next step would be to see how fast you […]