About TOP

Andy Splichal is the celebrated author of the Make Each Click Count Book Series, the host of the Make Each Click Count podcast, the Founder & Managing Partner of True Online Presence, the Founder of Make Each Click Count University and sought after Speaker. Andy was named to The Best of Los Angeles Award’s Most Fascinating 100 List in both 2020 and 2021.

Originally from the Midwest, Andy is a proud graduate of the University of Southern California and now resides in Pasadena, CA. Andy has been working with e-commerce companies since 2000. A national voice for e-commerce business growth, he has been helping companies profitably increase their online sales and profits for more than two decades.

Andy is proud to be personally involved in each account managed by True Online Presence. This is one of the distinguishing factors that sets True Online Presence apart from the competition.

After launching True Online Presence in 2014, Andy released his first book Make Each Click Count – The T.O.P. Guide to Success Using Google AdWords and immediately earned quite a few clients.

In fact, soon True Online Presence was dealing with capacity issues of finite hours with increasing demands from new companies wishing to become private clients. We were in danger of transforming into just another large, impersonal S.E.M. agency.

Not to disparage large S.E.M. agencies, but they face an ongoing issue that was difficult to solve and that most of their clients don’t even realize they have.

The larger an agency becomes the more account executives they need to hire to optimize accounts for their clients. Quite often, the account executives they hire have little to no experience and most of the time they are lowered paid positions right out of either college or are international workers, typically from India.

These junior account executives are quickly trained and then asked to manage accounts cutting their teeth learning as they go using the client’s advertising dollars. The larger an agency becomes the more junior marketers they hire repeating this nasty cycle that typically leads to poor results for the customer.

Without experience, the best these junior marketers can provide is an adequate solution, and that is the best-case scenario. This was not good enough for what we wanted to do for our clients.

In addition, possibly even worse than turning over accounts (unbeknown to most clients) to a junior marketer with limited experience, is the fee structure that the majority of search engine marketing companies use to determine what they charge clients.

Typically, agencies will charge clients a percentage of how much they spend on online advertising. The going rate is between 15 and 20%. Therefore, junior marketers controlling accounts and the agency they work for are heavily incentivized to spend as much of the client’s money as possible regardless of actual results.

Neither are idea, but what are the other choices for e-commerce companies?

That was the issue that we struggled with when launching and operating True Online Presence.

We had to make True Online Presence different for our sake as well as for the sake of our customers.

Here is what we did:

One, we limited the number of private clients that we accept. This way, we can continue to work and provide constant oversight on all accounts.

Second, True Online Presence uses a flat fee per month pricing structure instead of charging based on a percentage of ad dollars spent.

Since 2014, we have used these two guiding principles to separate True Online Presence from the large search engine marketing agencies providing personal service and online growth for our private clients.

Written by True Online Presence founder, Andy Splichal, the Make Each Click Count book series teaches business owners and marketers how to successfully use Google to market their online business.

Copies of the books can be purchased at www.makeeachclickcount.com or on Amazon.

Make Each Click Count – TOP Guide To Success Using Google Ads (Published – 2014 / Updated Publish 2022)

Make Each Click Count Using Google Shopping – Revealing Profits & Strategies (Published – 2020)

Make Each Click Count Using Google Retargeting – Reach The 97% That Don’t Immediately Buy (Published – 2021)

In 2019, we launched Make Each Click Count University. Originally named The Academy of Internet Marketing.

Make Each Click Count University is the premier training destination trusted by businesses serious about substantially growing their sales and profits. It is where we demonstrate techniques for those small to medium-sized businesses that we are unable to take on as private clients due to the policy of limiting the number of clients.

Going beyond what is shared on our blog, blog.trueonlinepresence.com, Make Each Click Count University provides online training classes designed to help you get the most out of your marketing dollars.

We have also compiled courses by selected industry experts to help businesses grow their online sales in-house through different training courses.

Whether just starting a company or you have been running an online company for decades and looking to train and certify your staff, Make Each Click Count University prides itself as a marketing training solution that will help you grow your business.