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Those that successfully advertise using Google paid search know that the most effective way of doing so is by limiting your spend on unrelated search terms. Effective marketers also know that the number one method to block unrelated and unwanted search terms is with the use of negative keywords. Especially important for Google Shopping ads […]
One of the common misconceptions for those new to advertising with Google Shopping is that you want to generate as much traffic as possible. As with any marketing channel where you pay for traffic, this is blatantly false! With Google Shopping unlike Google Search there are no keywords. Instead, Google uses their algorithm to match […]
In my recently released book, Make Each Click Count Using Google Shopping, I dive into detail on the most effective ways to optimize product bids based on historical data. Within the book, I have dedicated different chapters to optimizing bids based on each of the following: optimizing based on mobile device; based on customer location; […]
In paid advertising when evaluating the success of your campaigns, you typically look at key metrics such as ROAS (return on ad spend) or ROI (return on investment). These metrics are both important when calculating the success of your paid advertising although they do not provide advertisers with the full picture in terms of profitability. […]
Over the last few weeks as areas across the country have begun to slowly reopen, many of my private clients who paused their online advertising back in March have decided to relaunch their Google Ads Campaigns. I’m excited to announce that I’m seeing preliminary results based on advertising over the last few weeks and those […]
Last week, my new and second book Make Each Click Count Using Google Shopping – Revealing Profits & Strategies was released on Amazon! One question that I was immediately asked was “do you think it is wise to release your book in the midst of a worldwide pandemic?”. My answer was a resounding YES and […]