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End of An Era Using Google Expanded Text Ads

End of An Era Using Google Expanded Text Ads

by asplichal | Jul 11, 2022 | Advanced Techniques, Proper Maintenance

As of the beginning of July, Google limited what can be done using Expanded Text Ads. Although Expanded Text Ads still can display, advertisers can no longer create new ads or modify existing expanded text ads. If you are not actively using Google, you may not realize the full ramifications of this change. In a […]

Revealing Google’s Performance Max

Revealing Google’s Performance Max

by asplichal | Jun 17, 2022 | Google Shopping, Proper Maintenance

Google recently introduced their new Performance Max bidding strategy to replace the Smart Shopping campaign. Smart Shopping campaigns were introduced a few years ago and have since been touted by Google representatives as the best and easiest way to grow your sales using Google Shopping. There are few things in life that I find are […]

The Great Shopify Mistake

The Great Shopify Mistake

by asplichal | May 25, 2022 | eCommerce, Google Shopping

Guess what one of the biggest mistake Shopify owners make advertising their products using Google Shopping? It is thinking that using Shopify’s free Google channel will have your products correctly running on Google Shopping and the orders will start to flow in.  Shopify, instructs you to open the proper Google accounts: Google Merchant Center and […]

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Recent Posts

  • Negative Keywords: The Secret Weapon in Your Standard Shopping CampaignJanuary 30, 2023
  • Building A Powerful USP That Gives You An AdvantageNovember 3, 2022
  • Improving eCommerce Conversion Rates Using The Results TriangleOctober 15, 2022
  • End of An Era Using Google Expanded Text AdsJuly 11, 2022
  • Revealing Google’s Performance MaxJune 17, 2022

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Building A Powerful USP That Gives You An Advantage
Building A Powerful USP That Gives You An Advantage
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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