Grow Your Business: Increase Sales, Profits & Traffic!
As of the beginning of July, Google limited what can be done using Expanded Text Ads. Although Expanded Text Ads still can display, advertisers can no longer create new ads or modify existing expanded text ads. If you are not actively using Google, you may not realize the full ramifications of this change. In a […]
Google recently introduced their new Performance Max bidding strategy to replace the Smart Shopping campaign. Smart Shopping campaigns were introduced a few years ago and have since been touted by Google representatives as the best and easiest way to grow your sales using Google Shopping. There are few things in life that I find are […]
Guess what one of the biggest mistake Shopify owners make advertising their products using Google Shopping? It is thinking that using Shopify’s free Google channel will have your products correctly running on Google Shopping and the orders will start to flow in. Shopify, instructs you to open the proper Google accounts: Google Merchant Center and […]