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Building A Powerful USP That Gives You An Advantage

Building A Powerful USP That Gives You An Advantage

by asplichal | Nov 3, 2022 | Conversion

When it comes to increasing conversion rates with your eCommerce store, it is important to clearly communicate to customers why they should purchase from your website. This messaging is called your Unique Selling Proposition (USP). The term USP originally was coined by E. Jermone McCarthy is his book Basic Marketing: A Managerial Approach and has […]

Great Is Not A Goal – Especially When It Comes to Conversion Rates

Great Is Not A Goal – Especially When It Comes to Conversion Rates

by asplichal | Aug 21, 2020 | Advanced Techniques, eCommerce, Professional Services

One thing you may not know about me is that I like to read. Most of the books I read are about marketing with a bit of self-improvement and motivation books thrown into the mix. Recently, I just finished the book Bluefishing: The Art of Making Things Happen by Steve Sims. The book is about […]

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  • Negative Keywords: The Secret Weapon in Your Standard Shopping CampaignJanuary 30, 2023
  • Building A Powerful USP That Gives You An AdvantageNovember 3, 2022
  • Improving eCommerce Conversion Rates Using The Results TriangleOctober 15, 2022
  • End of An Era Using Google Expanded Text AdsJuly 11, 2022
  • Revealing Google’s Performance MaxJune 17, 2022

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Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign
Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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