by asplichal | Mar 16, 2015 | Advanced Techniques, eCommerce
Advertisers using Google search are (or at least should be) well aware of the character limitations that Google makes available in their search ads. If you are not, here is a recap: Title/Headline – 25 Characters. Description Line 1 – 35 Characters. Description Line 2 – 35 Characters. Display URL – 35 Characters. If an […]
by asplichal | Mar 2, 2015 | Advanced Techniques, eCommerce, Professional Services
On the average, 97% of website visitors leave a website without buying. It is a fact that most of these potential customers are gone forever! What if there was a way to reach back out to these customers easily and seamlessly? There is through Google’s remarketing. By using Google remarketing a marketer can easily serve […]
by asplichal | Feb 2, 2015 | Advanced Techniques, Professional Services
When bidding on competitive keywords in Google the price advertisers are charged per click can be high if an advertiser wishes their ad to appear on the first page or ideally in the top 1-2 positions. I recently read an article that advertisers bidding on the keyword phrase “Personal Liability Attorney” in the Manhattan, NY […]
by asplichal | Jan 26, 2015 | Advanced Techniques
A Google Search Ad contains four lines of text: a headline also known as a title (limited to 25 characters), two description lines of text (both limited to 35 characters), and a display URL. Within an ad there are a number of best -practices to make ads stand apart from the competition, which I have […]
by asplichal | Jan 18, 2015 | Advanced Techniques, Professional Services, Proper Maintenance
When using Google AdWords, advertisers create a set of keywords for which they want to have an ad displayed, determine the maximum they are willing to pay if someone is taken to their website for those keywords and then create ads to show for these keywords. Within the ad copy, advertisers determine which page on […]