Properly Using Keyword Match Types In Google Advertising

by asplichal | Jul 9, 2015 | Advanced Techniques, eCommerce, Professional Services, Starting With Basics

While creating a Google AdWords campaign an advertiser must enter a list of keywords for which they wish to have their ads display. As simple as that sounds, there are variances to adding keywords that will determine the number of impressions and clicks an advertiser’s campaign receives.  The type of keywords entered is a vital […]