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What Is The Downside of Using Google Performance Max?

What Is The Downside of Using Google Performance Max?

by asplichal | Feb 2, 2025 | Google Ads

Is Google Performance Max Really a Game-Changer? Imagine handing over your business’s advertising budget to a black box—one that promises to deliver results faster, smarter, and with less effort. Sounds great, right? That’s exactly what Google Performance Max (PMax) campaigns claim to do. Google hypes it up as the future of digital marketing—a fully automated, […]

Google Performance Max vs. Manual Shopping Showdown

Google Performance Max vs. Manual Shopping Showdown

by asplichal | Dec 15, 2023 | Advanced Techniques, eCommerce, Google Shopping

It turns out that I discovered there is a way to create Performance Max that ONLY serves ads in the Shopping network and not within the Search or Display networks.

Revealing Google’s Performance Max

Revealing Google’s Performance Max

by asplichal | Jun 17, 2022 | Google Shopping, Proper Maintenance

Google recently introduced their new Performance Max bidding strategy to replace the Smart Shopping campaign. Smart Shopping campaigns were introduced a few years ago and have since been touted by Google representatives as the best and easiest way to grow your sales using Google Shopping. There are few things in life that I find are […]

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  • Retail Media Network Expansion Off-Amazon Ads with Amazon DSPMay 18, 2025
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  • The Impact of Broad Match and Smart Bidding on Search Campaign Control – Google AdsApril 27, 2025
  • Brand Restrictions and Negative Keywords in Performance Max CampaignsApril 13, 2025

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Retail Media Network Expansion Off-Amazon Ads with Amazon DSP
Retail Media Network Expansion Off-Amazon Ads with Amazon DSP
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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