Latest Podcast Episode: Driving Growth and Profitability with Amazon Strategist Expert, Lee Loree of Carbon 6
Grow Your Business: Increase Sales, Profits & Traffic!
Is Google Performance Max Really a Game-Changer? Imagine handing over your business’s advertising budget to a black box—one that promises to deliver results faster, smarter, and with less effort. Sounds great, right? That’s exactly what Google Performance Max (PMax) campaigns claim to do. Google hypes it up as the future of digital marketing—a fully automated, […]
It turns out that I discovered there is a way to create Performance Max that ONLY serves ads in the Shopping network and not within the Search or Display networks.
Google recently introduced their new Performance Max bidding strategy to replace the Smart Shopping campaign. Smart Shopping campaigns were introduced a few years ago and have since been touted by Google representatives as the best and easiest way to grow your sales using Google Shopping. There are few things in life that I find are […]