Your ads aren’t broken. You’re just not using these tools… yet.
Look, I’ve been in the Amazon ad trenches long enough to know when the game changes—and trust me, the game just changed. Again. 🧠💥
If you’re still managing your Amazon ads like it’s 2019, you’re driving a race car using a horse and buggy map. And guess what? Your competition just got a Tesla.
Let’s talk about two BIG shifts shaking up Amazon advertising:
- AI-powered ad optimization—which makes your life easier and your ads smarter.
- Amazon Marketing Cloud (AMC)—aka your golden ticket to deep, juicy shopper insights.
Let Me Tell You a Quick Story…
Not too long ago, I was helping a client who was manually managing everything: bids, targeting, creatives. You name it. The results? Meh.
We plugged in some AI-powered tools and started using AMC. Within 45 days, ROAS doubled. Not 10%, not 20%—doubled. 📈
She went from “I’m not sure this is working” to “How do we scale this faster?”
That’s the difference these tools make.
🧠 What’s the Big Deal About AI in Amazon Ads?
If you’re still adjusting bids by hand and chasing keywords like a caffeinated squirrel, STOP. 🛑
Here’s what AI is doing right now inside Amazon’s ad system:
- ✅ Automated Bidding – AI reads auction data in real-time and adjusts bids faster than you can say “click-through rate”.
- ✅ Dynamic Creative – Sponsored Display now builds and tests creatives on the fly.
- ✅ Smarter Targeting – AI can sniff out high-value shoppers based on their buying habits.
And these aren’t just cute features. They’re serious time-savers—and money-makers.
💡 Real-World AI Wins:
- Bid adjustments are smarter with Dynamic Bidding.
- AI keyword tools help discover profitable terms (you know, like Amazon PPC keywords or how to run ads on Amazon).
- Performance insights help you know which ads work—and which ones should be retired faster than last year’s flip phone.
🔍 AMC: Amazon’s Secret Weapon for Ad Strategy
Amazon Marketing Cloud (AMC) is the “grown-up” version of ad reporting.
It doesn’t just show what happened. It tells you why it happened.
What AMC Unlocks:
- 👀 Customer Journeys – See every touchpoint before they buy.
- 🔁 Cross-channel attribution – Know how Sponsored Products, Brands, and DSP all play together.
- 💡 Repeat purchase behavior – Find the buyers who keep coming back.
And with new integrations, AMC is even more powerful.
You can now:
- Track ad performance across platforms
- Target niche audiences with scary precision
- Allocate budgets based on real LTV data
🛠️ How to Actually Use AI & AMC Together
Here’s a no-fluff playbook you can use today:
- Automate Bidding & Targeting with AI
Let AI adjust your bids using tools like Dynamic Bidding. Humans can’t compete. Let the robots win this round.
- Build Retargeting Lists with AMC
Find people who clicked but didn’t buy. Retarget them using Sponsored Display or DSP. Show ’em your stuff until they cave. 💳
- Update Listings Based on AI Insights
Let AI tell you which images and keywords convert. Then tweak your listings. This is Amazon listing optimization done right.
- Budget Like a Boss With AMC
See which ads bring back repeat buyers. Spend more there. Forget chasing one-time bargain hunters.
🎯 The Big Takeaway
Amazon isn’t just about better bids anymore. It’s about smarter strategy.
And guess what? The brands embracing AI and AMC will crush the ones who don’t.
✅ Let AI handle the heavy lifting.
✅ Let AMC deliver the insights.
✅ Focus on campaigns that bring lifetime customers—not just one-time wins.
🙋♂️ Got Questions? I’ve Got Answers!
Here’s a bonus Q&A with top Amazon keywords:
- What’s the best way to start using AI in Amazon ads?
Start with Amazon PPC best practices and layer in tools that offer real-time bidding and keyword suggestions.
- How do I access Amazon Marketing Cloud?
You’ll need to apply through Amazon Ads. It’s worth it—trust me.
- What keywords should I be using for Amazon SEO?
Look for long-tail keywords using tools built for Amazon keyword research. Try terms like “how to run ads on Amazon” or “Amazon PPC keywords”.
- How does AMC improve my Amazon ad campaign strategy?
It helps you see beyond clicks—into customer journeys and repeat purchase data.
- Can I use AI for product listing optimization?
Heck yes. AI tools now recommend everything from titles to bullet points.
- Should I use AMC if I sell under 100 products?
If you want long-term data insights and better retargeting, yes. It scales beautifully.
- How often should I check my AMC data?
Weekly at a minimum. The more you look, the smarter your strategy gets.
Need Help with Amazon Ads? If you’re looking to maximize your Amazon ad returns, sometimes you need an expert who’s been there, done that. I’m Andy Splichal, author of Make Each Click Count and host of the Make Each Click Count podcast. Amazon’s PPC landscape can be overwhelming, but with the right guidance, you can make every dollar count, I’m here to help. Let’s make those clicks count!
ABOUT THE AUTHOR
Andy Splichal is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series, host of the Make Each Click Count podcast, founder of Make Each Click Count University and certified online marketing strategist with twenty plus years of experience helping companies increase their online presence and profitable revenues.
He was named to Best of Los Angeles Awards’ Most Fascinating 100 List in both 2020 and 2021. To find more information on Andy Splichal, visit trueonlinepresence.com or read The Full Story on his website or his blog, blog.trueonlinepresence.com.