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Amazon’s Video Generator Tool: Should You Use It?

Amazon’s Video Generator Tool: Should You Use It?

by asplichal | Dec 5, 2024 | Advanced Techniques

Ever heard of a tool that’s part magic wand, part time machine? Well, Amazon’s Video Generator Tool might just be your ticket to effortless video content. Let’s break it down and see if it’s worth your time—and clicks. 🎥✨     So, What Exactly Is Amazon’s Video Generator Tool? Imagine having a personal assistant who […]

Could Google’s Anti-Trust Lawsuits Affect My Advertising?

Could Google’s Anti-Trust Lawsuits Affect My Advertising?

by asplichal | Dec 1, 2024 | Google Ads

Digital advertisers, grab your coffee and hold onto your keyboards—Google’s in the legal hot seat again. The U.S. Department of Justice has its sights set on Big G’s alleged monopolistic practices, and these lawsuits could bring seismic shifts to the way we run ads. The question is: Will your campaigns sink, swim, or surf the […]

What Are Amazon Sponsored Product Ads?

What Are Amazon Sponsored Product Ads?

by asplichal | Nov 27, 2024 | Amazon Ads

Selling on Amazon can feel like swimming in a sea of competition. The sheer number of products out there makes it tough to stand out, especially if you’re relying on organic traffic alone. That’s where Amazon Sponsored Product Ads come in—a powerful tool to push your products to the front of the line and in […]

Where Do Amazon Ads Appear?

Where Do Amazon Ads Appear?

by asplichal | Nov 24, 2024 | Amazon Ads

If you’re running ads on Amazon, you’ve probably asked yourself, “Where exactly are my ads showing up?” It’s a fair question—after all, knowing where your marketing dollars are working hardest is key to fine-tuning your strategy and driving sales. The short answer? Amazon Ads appear in lots of places. The long answer? Let’s take a […]

Why Are More Companies Shifting Their Ads Budgets from Google to Amazon?

Why Are More Companies Shifting Their Ads Budgets from Google to Amazon?

by asplichal | Nov 21, 2024 | eCommerce

The advertising world is buzzing, and there’s a new player in town stealing ad dollars from the reigning king. Google has been the go-to for over a decade, but now more businesses are shifting ad budgets to Amazon. And as someone who’s spent countless hours in both platforms’ trenches, I can see why. Let’s get […]

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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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