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Grow Your Business: Increase Sales, Profits & Traffic!
I have written quite a bit about Google Ads within the Make Each Click Count book series; discussed it on the Make Each Click Count podcast and even teach it within Make Each Click Count University. However, when it comes to where to start, many ecommerce stores and advertisers still are unclear. That is why […]
It turns out that I discovered there is a way to create Performance Max that ONLY serves ads in the Shopping network and not within the Search or Display networks.
Google Shopping campaigns are a powerful tool for e-commerce businesses looking to reach new customers and drive sales. By advertising using Google Shopping, eCommerce stores can showcase products with their images and image details. However, one caveat, is unlike Google Search there are no keywords for advertisers to control when you want your Google Shopping […]
When it comes to increasing conversion rates with your eCommerce store, it is important to clearly communicate to customers why they should purchase from your website. This messaging is called your Unique Selling Proposition (USP). The term USP originally was coined by E. Jermone McCarthy is his book Basic Marketing: A Managerial Approach and has […]
The main challenge in eCommerce since the dawn of eCommerce (aka the late 1990’s) has been how to improve conversion rates. Simply put. How can you get more visitors on your website to purchase your products. As with any problem, it sometimes is easier to break a problem into different parts and address each part […]