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When it comes to increasing conversion rates with your eCommerce store, it is important to clearly communicate to customers why they should purchase from your website. This messaging is called your Unique Selling Proposition (USP). The term USP originally was coined by E. Jermone McCarthy is his book Basic Marketing: A Managerial Approach and has […]
The main challenge in eCommerce since the dawn of eCommerce (aka the late 1990’s) has been how to improve conversion rates. Simply put. How can you get more visitors on your website to purchase your products. As with any problem, it sometimes is easier to break a problem into different parts and address each part […]
As of the beginning of July, Google limited what can be done using Expanded Text Ads. Although Expanded Text Ads still can display, advertisers can no longer create new ads or modify existing expanded text ads. If you are not actively using Google, you may not realize the full ramifications of this change. In a […]
Google recently introduced their new Performance Max bidding strategy to replace the Smart Shopping campaign. Smart Shopping campaigns were introduced a few years ago and have since been touted by Google representatives as the best and easiest way to grow your sales using Google Shopping. There are few things in life that I find are […]
Guess what one of the biggest mistake Shopify owners make advertising their products using Google Shopping? It is thinking that using Shopify’s free Google channel will have your products correctly running on Google Shopping and the orders will start to flow in. Shopify, instructs you to open the proper Google accounts: Google Merchant Center and […]