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Last year Google introduced their Google Campaign Optimization Score. This score measures how well each Google Ads campaign is rated based on Google’s preferred standards. Rated between 0% and 100%, this score looks like a cut and dry number to measure how well your account is optimized. Optimization score is displayed on all active Search, […]
Google Shopping ads over the last few years have outperformed Google Search Ads in terms of profitability for the majority of my private clients. Like many of you may have done, most of my private clients have opted out of advertising using Google Search campaigns. The only exception where Search campaigns are still widely used […]
A hot topic going around right now is ‘website experience ‘or specifically good individual page experiences. But what is a good page experience and how can you measure how good of a page experience your website currently provides to its users? A good page experience (at least defined by Google) revolves around page speed (how […]
Yesterday was Cinco De Mayo. The day before that it was May 4th Star Wars Day. Last week was Arbor Day. Wow so many holidays! And you know what? These are just the “big ones”. There seems to be a ‘holiday’ for anything you may be able to think. So, do you know what your special […]
Let us start with the basics of how Google Search ads work and then we will discuss the recent change and its importance. When advertising using paid Google Search Ads, advertisers must enter a list of keywords that they wish to trigger their Search ads. These Search ads, when clicked, will redirect users to the […]