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Should I Send Off-Amazon Traffic To My Amazon Listings?

Should I Send Off-Amazon Traffic To My Amazon Listings?

by asplichal | Feb 17, 2025 | Amazon Ads

Amazon sellers often ask: “Should I send off-Amazon traffic to my Amazon listings?” It’s a fantastic question, especially with the ever-changing eCommerce landscape. Let’s break it down. I’ll walk you through the pros, cons, and best practices so you can make the best decision for your business.   Why Would You Send Traffic to Amazon? […]

Does Recent Privacy Laws Affect Advertising On Google Shopping?

Does Recent Privacy Laws Affect Advertising On Google Shopping?

by asplichal | Feb 13, 2025 | Google Shopping

If you’ve been following the latest updates in digital marketing, you’ve probably heard about the privacy shake-up—especially Apple’s iOS changes. Many advertisers are struggling to target their ideal customers. But here’s the kicker: Google Shopping isn’t having the same problem.  Why? Let’s break it down.   Apple’s Privacy Updates: What’s Changed? 🛑📲 Apple’s iOS updates […]

How Do I Deal With Increased Competition and Rising Costs Selling on Amazon?

How Do I Deal With Increased Competition and Rising Costs Selling on Amazon?

by asplichal | Feb 9, 2025 | Amazon Ads, eCommerce

Selling on Amazon is not what it used to be. Gone are the days when you could throw up a product, set a decent price, and watch the sales roll in. Today, it’s a battlefield. More sellers are entering the game daily, and Amazon PPC costs keep climbing. Sound familiar? But here’s the thing: even […]

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What’s the ROI of Amazon’s Subscribe & Save – And How Should It Influence Your Sponsored Ads Strategy?
What’s the ROI of Amazon’s Subscribe & Save – And How Should It Influence Your Sponsored Ads Strategy?
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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