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Top 7 Most Effective Ways To Use Google Paid Ads for E-commerce Stores

Top 7 Most Effective Ways To Use Google Paid Ads for E-commerce Stores

by asplichal | Mar 29, 2024 | eCommerce, Starting With Basics

I have written quite a bit about Google Ads within the Make Each Click Count book series; discussed it on the Make Each Click Count podcast and even teach it within Make Each Click Count University. However, when it comes to where to start, many ecommerce stores and advertisers still are unclear. That is why […]

Google Performance Max vs. Manual Shopping Showdown

Google Performance Max vs. Manual Shopping Showdown

by asplichal | Dec 15, 2023 | Advanced Techniques, eCommerce, Google Shopping

It turns out that I discovered there is a way to create Performance Max that ONLY serves ads in the Shopping network and not within the Search or Display networks.

Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign

Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign

by asplichal | Jan 30, 2023 | eCommerce, Google Shopping

Google Shopping campaigns are a powerful tool for e-commerce businesses looking to reach new customers and drive sales. By advertising using Google Shopping, eCommerce stores can showcase products with their images and image details. However, one caveat, is unlike Google Search there are no keywords for advertisers to control when you want your Google Shopping […]

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  • Using First-Party Data to Improve Google Ads Targeting and Bidding PerformanceMay 17, 2026
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Are You Accidentally Running a Political Ad? Here’s How to Keep Your Ecommerce Campaigns Safe
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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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