by asplichal | May 6, 2021 | eCommerce
Yesterday was Cinco De Mayo. The day before that it was May 4th Star Wars Day. Last week was Arbor Day. Wow so many holidays! And you know what? These are just the “big ones”. There seems to be a ‘holiday’ for anything you may be able to think. So, do you know what your special […]
by asplichal | Mar 16, 2021 | eCommerce, Google Shopping, Professional Services, Proper Maintenance
Let us start with the basics of how Google Search ads work and then we will discuss the recent change and its importance. When advertising using paid Google Search Ads, advertisers must enter a list of keywords that they wish to trigger their Search ads. These Search ads, when clicked, will redirect users to the […]
by asplichal | Mar 9, 2021 | eCommerce, Google Shopping, Proper Maintenance, Starting With Basics
As an eCommerce marketer you occasionally may find it a challenge keeping your focus where there is the highest opportunity for potential growth. With all the various ways that customers can find your products – email, pay-per-click, organic and direct it can be difficult to know which marketing channel to focus your efforts. More and […]