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Beware of The Phone Call From Google

Beware of The Phone Call From Google

by asplichal | Oct 13, 2020 | eCommerce, Google Shopping

If you are advertising using Google, you will likely at some point receive a call from a Google representative. One way that Google continues to grow is by assigning representatives to advertiser’s accounts in the role of account strategist. Depending on how much money you spend each month, will determine how often a Google Account […]

What Google Removing Keyword Transparency Could Mean For Advertisers

What Google Removing Keyword Transparency Could Mean For Advertisers

by asplichal | Oct 5, 2020 | eCommerce, Google Shopping, Proper Maintenance

One of the common misconceptions for those new to advertising with Google Shopping is that you want to generate as much traffic as possible. As with any marketing channel where you pay for traffic, this is blatantly false! With Google Shopping unlike Google Search there are no keywords. Instead, Google uses their algorithm to match […]

Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It

Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It

by asplichal | Sep 25, 2020 | About Us, eCommerce, Google Shopping

In this article, I discuss the perks of being an official Google partner agency. What that means for us and for our clients. In being an official Google partner agency, Google offers my agency a variety of perks. One of those perks are rewards points based on how much our clients spend along with how […]

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Is Google Ads’ Gemini AI Reshaping How We Structure Search Campaigns?
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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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