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The Full Story of The Academy of Internet Marketing

The Full Story of The Academy of Internet Marketing

by asplichal | Sep 16, 2019 | About Us

How It All Started​ – Growing up in Lincoln, Nebraska in the Midwest, for as long as I can remember, I had wanted a career in advertising. Unfortunately for my ambition, many large advertising firms are not located in the Midwest. Well Chicago, but that is really cold in the winter, and I was trying […]

Effectively Optimize Google Shopping Based on Your Past History, Nothing More

Effectively Optimize Google Shopping Based on Your Past History, Nothing More

by asplichal | Sep 6, 2019 | Advanced Techniques, eCommerce, Google Shopping

(Don’t miss the free download located near the bottom of this post!) Most retailers are not profitable advertising with Google. Those advertisers that are unable to generate a profit using Google ads often will say things like Google is too expensive or too over saturated. However, the truth is that those advertisers are not getting […]

Keyword Search Terms – Unlocking The Ads Puzzle {revised 4/8/20}

Keyword Search Terms – Unlocking The Ads Puzzle {revised 4/8/20}

by asplichal | Aug 30, 2019 | Advanced Techniques, eCommerce, Google Shopping

Regardless of which type of advertising medium you use to run your ads, one truth is essential to your success: you must be able to track response including when, where and how potential customers responded to your ad. For off-line advertising this may be a bit broader, such as which magazine or newspaper on which […]

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The Impact of Broad Match and Smart Bidding on Search Campaign Control – Google Ads
The Impact of Broad Match and Smart Bidding on Search Campaign Control – Google Ads
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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