by asplichal | Jul 9, 2015 | Advanced Techniques, eCommerce, Professional Services, Starting With Basics
While creating a Google AdWords campaign an advertiser must enter a list of keywords for which they wish to have their ads display. As simple as that sounds, there are variances to adding keywords that will determine the number of impressions and clicks an advertiser’s campaign receives. The type of keywords entered is a vital […]
by asplichal | Jun 25, 2015 | eCommerce, Professional Services, Starting With Basics
When a company decides to advertise using Google, far too often novices will think that all they need to do is simply choose a few keywords and write an ad. It is true that this approach will have an advertiser’s ads running, but it is also probably true that this approach will cost advertisers a […]
by asplichal | Jun 15, 2015 | Starting With Basics
So you have decided to start advertising on Google? Most likely a good maybe even great decision if you have the resources to run a strategically optimized campaign. Whether you are advertising an ecommerce company or a professional service business, running Google ads are an effective way to generate immediate traffic that is highly targeted. […]