by asplichal | Feb 1, 2026 | Amazon Ads
Amazon has recently introduced a suite of AI-powered product image tools, and naturally, the question on many sellers’ minds is: “How do these new tools affect my listing conversion rates?” It’s a great question — and one I’ve been getting a lot lately from clients, podcast listeners, and even during conversations with other eCommerce pros […]
by asplichal | Jan 4, 2026 | Google Ads
“Set it and forget it” only works with rotisserie chicken — not Google Shopping ads. Lately, a hot question I keep hearing: “How can I use Google Merchant Center Next to boost my Shopping ads?” If you’re an ecommerce store owner juggling products, platforms, and PPC, listen up. You need to understand how Merchant Center […]
by asplichal | Dec 21, 2025 | Amazon Ads
“What you can’t see, you can’t fix.” That’s a lesson I learned the hard way with my first Amazon product. I thought clicks equaled sales… until I looked under the hood. And now? I want to show you how to do the same—with Amazon Marketing Cloud (AMC). 🚨 AMC Sounds Fancy… But It’s Built […]