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What Google Removing Keyword Transparency Could Mean For Advertisers

What Google Removing Keyword Transparency Could Mean For Advertisers

by asplichal | Oct 5, 2020 | eCommerce, Google Shopping, Proper Maintenance

One of the common misconceptions for those new to advertising with Google Shopping is that you want to generate as much traffic as possible. As with any marketing channel where you pay for traffic, this is blatantly false! With Google Shopping unlike Google Search there are no keywords. Instead, Google uses their algorithm to match […]

Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It

Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It

by asplichal | Sep 25, 2020 | About Us, eCommerce, Google Shopping

In this article, I discuss the perks of being an official Google partner agency. What that means for us and for our clients. In being an official Google partner agency, Google offers my agency a variety of perks. One of those perks are rewards points based on how much our clients spend along with how […]

The Thing For Customers More Important Than Even Price

The Thing For Customers More Important Than Even Price

by asplichal | Sep 15, 2020 | Advanced Techniques, eCommerce, Professional Services

For over twenty years now, I’ve been working with companies to sell their stuff online. This journey has been interesting with the what and the how that I’ve attempted to sell for my private clients. From floor and wall safes to boat anchors and other boating supplies, from pond fountains to baseball gear, from high […]

Microsoft Follows Suit Offering Free Product Shopping Listings

Microsoft Follows Suit Offering Free Product Shopping Listings

by asplichal | Aug 26, 2020 | eCommerce

Last week, Microsoft announced that it would offer free product placements to merchants within their Bing Shopping tab. These free listings are now available within the United States. In addition, the free shopping placements will expand to the United Kingdom, Canada, France, Germany and Australia. To be eligible for product listings to appear, merchants need […]

Great Is Not A Goal – Especially When It Comes to Conversion Rates

Great Is Not A Goal – Especially When It Comes to Conversion Rates

by asplichal | Aug 21, 2020 | Advanced Techniques, eCommerce, Professional Services

One thing you may not know about me is that I like to read. Most of the books I read are about marketing with a bit of self-improvement and motivation books thrown into the mix. Recently, I just finished the book Bluefishing: The Art of Making Things Happen by Steve Sims. The book is about […]

Money For Nothin, Chicks For Free Just Like Google Shopping Actions

Money For Nothin, Chicks For Free Just Like Google Shopping Actions

by asplichal | Jul 29, 2020 | Advanced Techniques, eCommerce

“Money For Nothing” was a smash hit from the mid-1980’s by the group Dire Straits. As the story goes, the lyrics were inspired when a member of the music group overheard the comments from a delivery driver in the back of an appliance store as he watched a MTV music video. The delivery driver’s comments […]

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What to Do When Your Amazon Listings Rank but Don’t Convert
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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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