by asplichal | Oct 5, 2020 | eCommerce, Google Shopping, Proper Maintenance
One of the common misconceptions for those new to advertising with Google Shopping is that you want to generate as much traffic as possible. As with any marketing channel where you pay for traffic, this is blatantly false! With Google Shopping unlike Google Search there are no keywords. Instead, Google uses their algorithm to match […]
by asplichal | Sep 25, 2020 | About Us, eCommerce, Google Shopping
In this article, I discuss the perks of being an official Google partner agency. What that means for us and for our clients. In being an official Google partner agency, Google offers my agency a variety of perks. One of those perks are rewards points based on how much our clients spend along with how […]
by asplichal | Sep 15, 2020 | Advanced Techniques, eCommerce, Professional Services
For over twenty years now, I’ve been working with companies to sell their stuff online. This journey has been interesting with the what and the how that I’ve attempted to sell for my private clients. From floor and wall safes to boat anchors and other boating supplies, from pond fountains to baseball gear, from high […]
by asplichal | Aug 26, 2020 | eCommerce
Last week, Microsoft announced that it would offer free product placements to merchants within their Bing Shopping tab. These free listings are now available within the United States. In addition, the free shopping placements will expand to the United Kingdom, Canada, France, Germany and Australia. To be eligible for product listings to appear, merchants need […]
by asplichal | Aug 21, 2020 | Advanced Techniques, eCommerce, Professional Services
One thing you may not know about me is that I like to read. Most of the books I read are about marketing with a bit of self-improvement and motivation books thrown into the mix. Recently, I just finished the book Bluefishing: The Art of Making Things Happen by Steve Sims. The book is about […]
by asplichal | Jul 29, 2020 | Advanced Techniques, eCommerce
“Money For Nothing” was a smash hit from the mid-1980’s by the group Dire Straits. As the story goes, the lyrics were inspired when a member of the music group overheard the comments from a delivery driver in the back of an appliance store as he watched a MTV music video. The delivery driver’s comments […]