Big news, folks! If you’re running ads on Amazon—or even thinking about it—you’ll want to sit down for this one.
Amazon just kicked open a brand-new door for ecommerce advertisers. And it leads straight into the living rooms of millions of Prime Video viewers.
Yes, the same people binge-watching The Boys, Reacher, and Jack Ryan… can now watch your product ads too.
Sound like something only Nike or Apple can do?
Think again.
Let’s break this down the Make Each Click Count way. Because this change isn’t just new—it’s massive.
🎥 What Are Prime Video Ads?
Amazon rolled out ads on Prime Video by default in late 2024. Now in 2025, they’re officially open to advertisers like you and me.
Here’s what you get:
- 📺 TV-style ads before and during shows and movies
- ⏳ Non-skippable video spots (translation: they have to watch!)
- 👨👩👧👦 Targeting backed by real Amazon shopping data
- 🎯 Available through Amazon’s DSP (Demand-Side Platform)
We’re not talking banner ads in the corner. We’re talking about your product appearing in front of a logged-in, paying, binge-watching audience.
If you’re not already perking up… you should be.
🚀 Why It Matters to Ecommerce Advertisers
You’ve heard me say this before: You can’t sell to people who don’t know you exist.
This is top-of-funnel on steroids.
✅ Reach real buyers—not just browsers
✅ Target based on what shoppers actually bought
✅ Build brand awareness with purchase intent baked in
This isn’t YouTube, folks. This is premium streaming real estate. People aren’t multitasking here—they’re locked in.
And when your product ad pops up in front of that kind of attention span?
You’ve struck gold.
💡 Who Can Run Prime Video Ads?
You don’t need a Madison Avenue budget.
If you already:
- Run Sponsored Products or Sponsored Brands
- Have a functional Amazon Store
- Have a video (or the will to make one)…
Then you’re in!
Amazon’s finally opened these ad units to self-service DSP users and select partners. That means smaller brands—like yours—can now play on the same field as the big dogs.
🔧 Make Each Click (and View) Count: 5 Quick Tips
If you’ve read my books, you know strategy is everything. Here’s how to win with Prime Video ads:
- ⏱ Keep it Short
- 15–30 seconds, max. Think commercial, not documentary.
- 🔥 Lead with the Benefit
- Start with the “why.” What pain does your product solve?
- 👀 Show, Don’t Tell
- Use close-ups, lifestyle shots, and branding right away.
- 🧠 Use Amazon’s Audiences
- Target by search history, purchase behavior, and more.
- 🔄 Retarget Like a Pro
- Pair with Sponsored Display or Sponsored Products to close the sale.
🎬 Creative Video Ideas for Sellers
No Hollywood budget? No problem.
Try one of these:
- 📦 Simple unboxing video
- 😍 Customer testimonial with real results
- 🏞 Lifestyle clip showing product in use
Remember: this isn’t about being flashy. It’s about being relatable.
💰 What Does It Cost?
Let’s talk turkey:
- Ads are sold by CPM (cost per thousand impressions)
- Expect to pay $20–$30+ for premium inventory
- BUT… you’re buying attention, not just clicks
When combined with smart retargeting, these campaigns often:
- Increase branded search volume
- Lower your blended acquisition costs
In other words: the traffic isn’t cheap—but the results can be.
🏁 Final Word: Your Next Big Win Is on Prime Time
This is the biggest shake-up in ecommerce ads since Sponsored Brands launched.
For years, video ads were out of reach. But now?
Amazon just handed us the keys.
Don’t wait. Start exploring how you can get your product in front of Prime Video viewers today.
Remember: When you make each click count… each view counts too.
🧠 Big Lesson:
When Amazon changes the game, smart sellers don’t sit on the bench—they sprint to the starting line.
📚 Amazon DSP FAQs (with Top Keywords Included)
Q1: How do I start selling on Amazon using Prime Video ads?
A1: First, set up your Amazon seller account. Then, use DSP to create video ads targeting Amazon audiences.
Q2: What’s the best strategy for Amazon PPC in 2025?
A2: Combine Prime Video ads with Sponsored Products and retargeting to hit buyers at every funnel stage.
Q3: Do I need to optimize my Amazon product listings first?
A3: Yes! Use Amazon listing optimization and keyword research tools before launching any ad campaign.
Q4: Can Prime Video ads help new Amazon FBA businesses?
A4: Absolutely! It’s a great way to build brand awareness fast while driving traffic to your FBA listings.
Q5: What’s the benefit of using Amazon keyword research for video ads?
A5: You can target based on actual shopping behavior—Amazon’s secret weapon.
Q6: Is this better than Facebook Ads for product launches?
A6: For purchase intent? Yes. Amazon shoppers are already in “buy mode.”
Q7: How do I track performance of Prime Video ads?
A7: Use Amazon DSP analytics. You can monitor impressions, views, retargeting lift, and conversions.
Need Help with Amazon Ads? If you’re looking to maximize your Amazon ad returns, sometimes you need an expert who’s been there, done that. I’m Andy Splichal, author of Make Each Click Count and host of the Make Each Click Count podcast. Amazon’s PPC landscape can be overwhelming, but with the right guidance, you can make every dollar count, I’m here to help. Let’s make those clicks count!
ABOUT THE AUTHOR
Andy Splichal is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series, host of the Make Each Click Count podcast, founder of Make Each Click Count University and certified online marketing strategist with twenty plus years of experience helping companies increase their online presence and profitable revenues.
He was named to Best of Los Angeles Awards’ Most Fascinating 100 List in both 2020 and 2021. To find more information on Andy Splichal, visit trueonlinepresence.com or read The Full Story on his website or his blog, blog.trueonlinepresence.com.
