Strategies For Determining Bids In Google AdWords

by asplichal | Jun 2, 2015 | Advanced Techniques, eCommerce, Professional Services, Starting With Basics

When advertising with Google AdWords, advertisers must determine the maximum they are willing to spend each time a user clicks on one of their ads (known as the bid).  Advertisers have the option to set the same bid for all keywords within an entire campaign; optimize bids on a keyword level based on past results […]