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End of An Era Using Google Expanded Text Ads

End of An Era Using Google Expanded Text Ads

by asplichal | Jul 11, 2022 | Advanced Techniques, Proper Maintenance

As of the beginning of July, Google limited what can be done using Expanded Text Ads. Although Expanded Text Ads still can display, advertisers can no longer create new ads or modify existing expanded text ads. If you are not actively using Google, you may not realize the full ramifications of this change. In a […]

Search Text Ads – Which Type Is Right for Your Business?

Search Text Ads – Which Type Is Right for Your Business?

by asplichal | Oct 29, 2019 | Advanced Techniques, eCommerce

Google’s Search Text Ads Search text ads are Google’s original ad type. These are the text ads that appear just below the search bar and typically above the organic results. Search text ads are eligible to display based on keywords that an advertiser enters that Google matches with a user’s query using a real-time auction […]

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  • Negative Keywords: The Secret Weapon in Your Standard Shopping CampaignJanuary 30, 2023
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  • End of An Era Using Google Expanded Text AdsJuly 11, 2022
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Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign
Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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