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Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign

Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign

by asplichal | Jan 30, 2023 | eCommerce, Google Shopping

Google Shopping campaigns are a powerful tool for e-commerce businesses looking to reach new customers and drive sales. By advertising using Google Shopping, eCommerce stores can showcase products with their images and image details. However, one caveat, is unlike Google Search there are no keywords for advertisers to control when you want your Google Shopping […]

Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It

Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It

by asplichal | Sep 25, 2020 | About Us, eCommerce, Google Shopping

In this article, I discuss the perks of being an official Google partner agency. What that means for us and for our clients. In being an official Google partner agency, Google offers my agency a variety of perks. One of those perks are rewards points based on how much our clients spend along with how […]

Solving Puzzles: The Rubik’s Cube & Advertising Using Google Shopping

Solving Puzzles: The Rubik’s Cube & Advertising Using Google Shopping

by asplichal | Jul 20, 2020 | Advanced Techniques, eCommerce, Google Shopping

Growing up in the 1980’s, I can still remember the fad of the Rubik’s Cube. Kids of all ages would challenge themselves and others to solve the puzzle by aligning all the colors on each the sides. Once you were able to solve the puzzle, the next step would be to see how fast you […]

Piling On Using Bid Adjustments With Google Shopping

Piling On Using Bid Adjustments With Google Shopping

by asplichal | Jul 2, 2020 | eCommerce, Google Shopping, Proper Maintenance

In my recently released book, Make Each Click Count Using Google Shopping, I dive into detail on the most effective ways to optimize product bids based on historical data. Within the book, I have dedicated different chapters to optimizing bids based on each of the following: optimizing based on mobile device; based on customer location; […]

My New Book – Make Each Click Count Using Google Shopping – Just Released

My New Book – Make Each Click Count Using Google Shopping – Just Released

by asplichal | May 28, 2020 | About Us, Advanced Techniques, eCommerce, Google Shopping, Proper Maintenance, Starting With Basics

Last week, my new and second book Make Each Click Count Using Google Shopping – Revealing Profits & Strategies was released on Amazon! One question that I was immediately asked was “do you think it is wise to release your book in the midst of a worldwide pandemic?”. My answer was a resounding YES and […]

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  • Negative Keywords: The Secret Weapon in Your Standard Shopping CampaignJanuary 30, 2023
  • Building A Powerful USP That Gives You An AdvantageNovember 3, 2022
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Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign
Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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