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How to Boost Your E-Commerce Success with Campaign Segmentation and Custom Labels in Google Shopping

How to Boost Your E-Commerce Success with Campaign Segmentation and Custom Labels in Google Shopping

by asplichal | May 9, 2024 | Google Shopping

In the bustling world of e-commerce, standing out from the competition is crucial, and one of the most effective tools at your disposal is Google Shopping. This powerful platform can drive traffic and sales if leveraged correctly, with campaign segmentation and the use of custom labels being two strategies that can significantly enhance your advertising […]

Top 7 Most Effective Ways To Use Google Paid Ads for E-commerce Stores

Top 7 Most Effective Ways To Use Google Paid Ads for E-commerce Stores

by asplichal | Mar 29, 2024 | eCommerce, Starting With Basics

I have written quite a bit about Google Ads within the Make Each Click Count book series; discussed it on the Make Each Click Count podcast and even teach it within Make Each Click Count University. However, when it comes to where to start, many ecommerce stores and advertisers still are unclear. That is why […]

Google Performance Max vs. Manual Shopping Showdown

Google Performance Max vs. Manual Shopping Showdown

by asplichal | Dec 15, 2023 | Advanced Techniques, eCommerce, Google Shopping

It turns out that I discovered there is a way to create Performance Max that ONLY serves ads in the Shopping network and not within the Search or Display networks.

Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign

Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign

by asplichal | Jan 30, 2023 | eCommerce, Google Shopping

Google Shopping campaigns are a powerful tool for e-commerce businesses looking to reach new customers and drive sales. By advertising using Google Shopping, eCommerce stores can showcase products with their images and image details. However, one caveat, is unlike Google Search there are no keywords for advertisers to control when you want your Google Shopping […]

Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It

Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It

by asplichal | Sep 25, 2020 | About Us, eCommerce, Google Shopping

In this article, I discuss the perks of being an official Google partner agency. What that means for us and for our clients. In being an official Google partner agency, Google offers my agency a variety of perks. One of those perks are rewards points based on how much our clients spend along with how […]

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  • Retail Media Network Expansion Off-Amazon Ads with Amazon DSPMay 18, 2025
  • Local Inventory Ads Gaining Traction with Omnichannel RetailersMay 12, 2025
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  • The Impact of Broad Match and Smart Bidding on Search Campaign Control – Google AdsApril 27, 2025
  • Brand Restrictions and Negative Keywords in Performance Max CampaignsApril 13, 2025

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Retail Media Network Expansion Off-Amazon Ads with Amazon DSP
Retail Media Network Expansion Off-Amazon Ads with Amazon DSP
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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