Google Shopping campaigns are a powerful tool for e-commerce businesses looking to reach new customers and drive sales. By advertising using Google Shopping, eCommerce stores can showcase products with their images and image details.
However, one caveat, is unlike Google Search there are no keywords for advertisers to control when you want your Google Shopping ads appear. Instead, Google matches user searches with keywords found in the advertiser’s product title, product description and different product attributes within your data feed.
Therefore, for an advertiser to ensure that a campaign is effective, it’s important to carefully manage your targeting and avoid wasting ad spend on irrelevant searches. One way to do this is by using negative keywords in your Standard Shopping campaign.
What are Negative Keywords?
Negative keywords are terms or phrases that you specify in your campaign to exclude your product listings from appearing in search results for those specific terms. For example, if you sell women’s shoes, you might add “men’s” as a negative keyword to prevent your product listings from appearing in search results for men’s shoes.
Why Use Negative Keywords in Your Standard Shopping Campaign?
Negative keywords play a critical role in optimizing your Standard Shopping campaign by helping you focus your targeting and prevent your product listings from appearing for irrelevant searches. By excluding irrelevant searches, you can:
Improve the relevance of your product listings: By excluding irrelevant searches, you can ensure that your product listings are shown to customers who are more likely to be interested in your products. This helps to improve the relevance of your product listings and increase the likelihood of clicks and conversions.
Reduce wasted ad spend: By excluding irrelevant searches, you can reduce the number of impressions and clicks that your product listings receive from customers who are unlikely to make a purchase. This helps to reduce your ad spend and improve your return on investment (ROI).
Improve the user experience: By excluding irrelevant searches, you can improve the user experience for your target audience by showing them more relevant product listings. This can help to increase engagement and build brand trust.
How to Add Negative Keywords to Your Standard Shopping Campaign
Adding negative keywords to your Standard Shopping campaign is easy and can be done in a few simple steps:
Log in to your Google Ads account.
Click on the “Campaigns” tab.
Select the Standard Shopping campaign you want to modify.
Click on the “Settings” tab.
Scroll down to the “Keywords” section and click on “Negative keywords.”
Click on the “+ Negative keyword” button to add a new negative keyword.
Enter the keyword or phrase you want to exclude, and then click “Save.”
It’s a good idea to regularly review your negative keyword list and make any necessary updates to ensure your Standard Shopping campaign is optimized for the most relevant searches.
Tips for Choosing Effective Negative Keywords
To get the most out of your negative keyword strategy, it’s important to choose effective negative keywords that accurately reflect the searches you want to exclude. Here are some tips to help you choose effective negative keywords:
Use broad match: By using broad match, you can exclude a wide range of searches that include your negative keyword. For example, if you add “men’s” as a negative keyword, your product listings will not appear in search results for “men’s shoes,” “men’s clothing,” etc.
Look at your search terms report: Your search terms report shows you the exact terms that people are using to search for your products. By reviewing this report, you can identify irrelevant searches that you want to exclude using negative keywords.
Use common misspellings and synonyms: Make sure to include common misspellings and synonyms of your negative keywords to ensure that you are excluding a wide range of irrelevant searches.
Avoid using too many negative keywords: While negative keywords are an important tool for optimizing your Standard Shopping campaign, it’s important to not overuse or you will block keyword searches that could drive wanted traffic.
What If You Are Running Smart Shopping Campaigns?
Smart Shopping campaigns use machine learning algorithms to dynamically determine the best keywords and placements for your product ads. As a result, it’s not possible to see the exact keywords that trigger each ad, but you can use the metrics in the keywords tab to understand how your ads are performing and make informed optimizations.
However, you can still add your basic negative keyword list. If I have tested and found that Smart Shopping campaigns outperform manual campaigns, then I’ll add a list that includes my “Who Done It” list … why, how, who, can I etc.
In addition, there are likely words that you will know from reviewing search campaigns that will block unwanted traffic such as free, cheap, used, etc.
Adding negative keywords to Google Smart Shopping campaigns, you can follow these steps:
Log in to your Google Ads account.
Click on the “Campaigns” tab.
Select the Smart Shopping campaign you want to modify.
Click on the “Settings” tab.
Scroll down to the “Keywords” section and click on “Negative keywords.”
Click on the “+ Negative keyword” button to add a new negative keyword.
Enter the keyword or phrase you want to exclude, and then click “Save.”
Final WORD
Adding negative keywords to your Google Shopping campaigns is a crucial step in optimizing your campaign and driving sales. The ability to view the search terms is one of the reasons that manual shopping campaigns will many times outperform the “smart” shopping campaigns even with their “machine learning”.
To get the most out of this negative keyword strategy, you will need to regularly take the following actions:
Log into your Google Ads account and select the Standard Shopping campaign to modify.
Scroll down to the “Keywords” section and click on “Negative keywords.”
Add the keywords or phrases you want to exclude and save.
Regularly review your negative keyword list and make updates as needed.
Remember to use broad match where it makes sense. Review your search terms report, include common misspellings and synonyms, and avoid overusing negative keywords when choosing effective negative keywords.
By following these steps and using negative keywords effectively, you will improve the relevance of your product listings, reduce waste ad spend, and increase conversions for your business.
He has been called the foremost expert in eCommerce Marketing Growth Strategies. He was named to Best of Los Angeles Awards’ Most Fascinating 100 List in both 2020 and 2021. To find more information on Andy Splichal, visit www.trueonlinepresence.com or read The Full Story on his website or his blog, blog.trueonlinepresence.com.
In this article, I discuss the perks of being an official Google partner agency. What that means for us and for our clients.
In being an official Google partner agency, Google offers my agency a variety of perks. One of those perks are rewards points based on how much our clients spend along with how well optimized our clients’ accounts are based on Google’s criteria of automated metrics.
These reward points have never done much to incentivize actions with us at True Online Presence. Our focus has always been to do what is right for our private clients first and foremost. My sole goal with working with a private client managing their Google Ad spend is optimize their Google account with the purpose of increasing both their sales and profitability.
Now as a disclaimer, I did redeem some Google reward points about a year ago for a shiny new Google colored bicycle that I sometimes tool around my neighborhood riding. So, even though the points don’t incentivize us, I’m admitting to you that I do sometimes open and look at the Google reward point updates and some of the swag gifts they are offering.
Before I go any further, I’m not accusing Google of being diabolical and out to get their advertisers. However, truth be told, like with any mega company, Google has their own agenda that sometimes may not fully align with that of their advertisers.
I think that Google’s rewards system is genius in nudging agencies to optimize clients’ accounts in the direction that Google would prefer. It is a classic example of positive reinforcement and the bigger the rewards that Google offers the more effective this strategy becomes.
With all that said, a few days back I opened the Google rewards updates email that I received as I wanted to see what Google was currently promoting.
The first page that opens for a Google Partner Agency is an introduction page to Google’s Product adoption. Google refers to product adoptions as “challenges that are designed to help you improve the quality of clients’ accounts. Product adoption targets are specifically tailored to your company’s clients past performance”.
For my product adoption, Google was offering 11,000 points for converting at least 27% of my private clients shopping campaign ad spend into Smart Shopping campaigns (I’m currently at 0%) and 6,600 points for having at least 12% of my client ad spends dedicated to using display advertising (I’m currently at 3%).
Translating that into goodies and swag gifts, an agency would need 10,610 to redeem for a Google Ping Pong Table; 15,300 for a Google Pixelbook; and 16,260 for an official Google Foosball Table.
Now there are other ways for an agency to earn Google reward points; however, Google is currently being very aggressive with trying to have agencies such as mine move clients into using Smart Shopping campaigns and to spending more with Google display ads.
This begs the question as to why?
First, let us look at Google Smart Shopping campaigns and what they are.
By using Google Smart Shopping campaigns, advertisers no longer define their bids, negative keywords or devices they wish to advertise. In addition, the option to adjust bids by time or day or location no longer exist. Instead, advertisers are trusting Google to make those decisions for them.
I have written about both smart shopping campaigns and different automated bid strategies and the drawbacks from using them quite a bit at blog.trueonlinepresence.com, if you are looking for more information on the pitfalls and exactly why you should mostly avoid.
However, in a nutshell the biggest drawback of using these automated strategies is that Google assumes the control from the advertiser on how and where to spend their ad dollars. Instead, advertisers blindly trust Google to make the best decisions with their advertising spend.
Another factor to consider is where your ads appear now and where they will appear using Google Smart Shopping Campaigns. Currently, when advertisers create a standard shopping campaign, they are opted into Google’s Search Network. Google’s search network includes all Google sites as well Google.com.
In addition, ads are by default opted into also being shown on Google Search Partners, YouTube, Gmail and Google Discover. However, currently advertisers with a standard Shopping campaign have the option to opt out of showing ads anywhere other than within the Google search network.
However, with Smart Shopping campaigns the option to remove certain networks is no longer an option.
In addition, with Smart Shopping campaigns advertisers cannot see specific product bids, what keywords their ads appear for, what networks their ads appear in or in what device their ads are running. This takes a whole lot of trust.
And trusting Google is a bit like putting the fox in charge of the hen house, wouldn’t you say?
Why would Google prefer advertisers even use Smart Shopping campaigns you may ask?
Of course, Google wants its advertisers to be successful. Because if advertisers are not profitable using Google, they will most likely not advertise anymore. I think we can all agree on that? But there are different levels of success when it comes to advertising with Google.
If Google is slightly reducing advertisers’ profitability while substantially increasing an advertiser’s ad spend and at the same time also being able to test different lesser used marketing channels such as display ads, then this may make perfect sense for Google.
However, is this an ideal strategy for you the advertiser?
If Google’s Smart Shopping Campaigns and other automated campaigns performed better, I would have no problem implementing them across all of my client’s accounts.
In fact, it would make my life much easier and allow my team more time to work on other things to help increase client’s conversions.
However, I’ve tested all of these types of automated campaigns extensively and only once has an automated campaign outperformed one of our private clients manually optimized campaigns.
Now granted, we are doing more than the majority of agencies optimizing accounts particularly using Google Shopping strategies and best-practices as I detail in my new book Make Each Click Count Google Shopping.
However, heed my warning. When you are working with an agency or interacting with a Google representative, be aware that they are getting incentivized to increase your spend and to have you switch to using automated bidding strategies (which also will increase your spend).
I believe that the reward system is a very effective way for Google to make sure agencies are incentivized to help Google push their automated strategies.
However, my agency first and foremost works for our private clients. Our private clients with their goals of increased sales and profitability is our sole focus.
Given that, it doesn’t look like I will be earning the rewards points for changing my clients over to Smart Shopping campaigns anytime soon.
Now On To Display Ads
Remember when I told you earlier that Google was offering 6,600 points for having my clients total spend for display advertising reach 12%?
Display advertising for those that may not know is when ads appear within the Google Display Network outside of the Google Search Network.
There are over 2 million websites within the Google Display Network.
Now display ads are typically promoted as being effective for building awareness and brand recognition. However, since they appear when users are not actively shopping or searching, they have a much lower conversion rates and generally are not nearly as profitable.
That is why the only display network ads I typically run for my eCommerce clients are dynamic retargeting ads. Dynamic retargeting ads work to show a product that a shopper looked at on your website where they did not purchase.
These type of display ads I find to be much more effective and therefore they are the only type of display ads that I typically use.
Dynamic retargeting ads work to keep businesses and products where a shopper has shown interest in the forefront of a shoppers’ mind. In addition, these type of display ads also give shoppers the impression that you are a large company that advertises across many sites.
In addition, to standard display ads not being effective, they are also riddled with fraud. If you listened to a recent Podcast episode that I did with Neil Andrew of PPC protect, he says within that interview that up to 80% of display ads are actually fraudulent clicks.
When it comes to display ads, it is important to keep in mind your advertising goals. With my private clients, the goal is typically profitability.
With display ads is your goal in advertising profitability or for brand awareness?
I love that term brand awareness. Brand Awareness means advertising knowing you are not going to get many if any sales. Instead, your goal is letting people know who you are and what you are.
And especially for those of you that are a small to mid-sized eCommerce company, who the heck cares they see your name if they aren’t going to buy?
So, with Google rewards system, they are offering 6,600 points for increasing clients spend to advertise more on a network that historically provides poor results and is riddled with fraud.
Darn, it doesn’t look like I’ll get the Google rewards points for display ads either!
Final Word
Google continues to redesign their search results trying to determine the optimal layout for its users. The more users continue to use Google the more advertisers will seek to advertise.
However, the number of advertisers is not infinite. If an advertiser is not successful showing profitability in their sales (depending if that is their goal) then most likely they will not continue to advertise with Google at least not for very long.
The more advertisers, the more competition and the more expensive Google will become.
Fortunately, for us, our private clients and those who have read and implemented the strategies inside my book Make Each Click Count Using Google Shopping, using Google as a marketing channel continues to work driving profitable sales.
But those companies where their Google advertising may not be as well-run may indeed find becoming profitable using Google ads a challenge.
For those advertisers, they may be better off letting Google handle their ad placements and ad spend through Google Smart Shopping Campaigns. In fact, why they are at it, they may want to try to increase their brand recognition through some Google Display Ads (although I would highly advise against it for most eCommerce companies).
By letting Google manage campaigns in this way, they will most likely see better results than just setting up a single shopping campaign that has all their products with just one bid. This is what I unfortunately see all too common in companies starting to advertise with Google Shopping that do not have a plan.
However, with either letting Google run their ads or setting up a Shopping campaign and not optimizing it, these companies are missing an opportunity to use Google Shopping as a significant and profitable marketing channel simply because they do not know how it works or do not have the time to manage it.
Fortunately, for our clients, this is not that case.
Although, sadly it doesn’t look like team True Online Presence will get that new Google Ping Pong table anytime soon!
Looking for More Information on Google Advertising?
Check out the all new The Academy of Internet Marketing (www.theacademyofinternetmarketing.com), the premier online marketing destination trusted by small to mid-sized eCommerce businesses serious about substantially growing their online sales. In addition, The Academy of Internet Marketing includes exclusive access to me, author of the Make Each Click Count book series.
If you have the dedication and are ready to take your online sales to the next level, then The Academy of Internet Marketing was created for you. It provides the tools in the form of knowledge of what works today. Join us and discover for yourself what makes us special. Together we will grow your business!
Growing up in the 1980’s, I can still remember the fad of the Rubik’s Cube. Kids of all ages would challenge themselves and others to solve the puzzle by aligning all the colors on each the sides.
Once you were able to solve the puzzle, the next step would be to see how fast you can solve the puzzle.
Over the years, there have even been competitions on how fast people can ‘solve the cube’. Today, the world record currently is at an amazing 3.47 seconds!
There are certain steps that you need to take to solve the Rubik’s Cube and if you are interested in learning those steps, you can easily find them by searching YouTube.
All master Rubik’s cubers have one thing in common – they have a process.
I admit that personally I stink at ‘the cube’. I recall only being able to ‘solve the cube’ once and it took a couple days and it was mostly done by stumbling upon the solution.
However, for businesses that advertise using Google Shopping they may find themselves trying to solve the problem of why their sales suddenly decline or why costs suddenly skyrocket.
Now this is a puzzle that I could enter a competition in solving!
Below is a recent thread between myself and a member of the Make Each Click Count Facebook group as well as some running commentary that I have added.
If you are currently using Google Shopping, you may want to pay attention to the steps (to the process) that I take to identify the issue and then solve the problem of lower sales:
Commentary – He has been running Google Shopping ads a few months. However, the same ads which were performing well a few months back are now not performing nearly as well.
Commentary – Suggestion to fix an immediate issue (incorrectly using negative keywords) and questions to identify whether the reason for the decline. Trying to discover if the decline in performance is due to a change within the Google Ads Interface.
Commentary – It looks like nothing has changed. Immediate responses are typically to change your pricing or change your bidding or both (which commonly lower the profitability of your account). Note, that before you make immediate changes you will want to make sure you identify the problem.
Commentary – More questions and answers working to determine whether the problem is consumer based or advertiser based. If the problem is consumer based, such as less searches or if someone has the exact product at half the price, then the fixes will need to come from outside Google Shopping. However, if the problem is advertiser based, then we should be able to identify and find a solution within Google Shopping.
Commentary – We have now identified the issue (decrease in click-through rates). Now we must determine the best course of action.
Commentary – I believe the best course of action is to introduce Positive Keywords to the account. By formatting shopping ads in such a way, the advertiser can reduce negative keywords for unwanted terms that need to be added and he will be able to gain more market share for his relevant keywords. In addition, without those unwanted mostly irrelevant keywords, he will be able to identify his true CTR for converting search terms.
Commentary –This advertiser took immediate action to fix his advertising. He immediately ordered and read the chapter of my book, Make Each Click Count Using Google Shopping that was recommended. There were just a few hours between my post directing him where to find more information on Positive Keywords and his post that he had purchased the book, read the recommended chapter and implemented the strategy. Wow that is dedication to wanting to improve his results and do it fast!
Google Shopping for many eCommerce retailers can be an incredibly successful source of profitable revenue; however, it does take work. There are many moving parts and many places where you can go astray (including blindly following Google’s recommendations).
Final Word
The above was a thread between myself and a member of the Make Each Click Count Facebook Group. This group is FREE to join and offers immediate access to myself as well as other marketing experts, many whom have made guest appearances on my Make Each Click Podcast.
Or if you prefer the softcover edition of the physical book mailed to you, you can request to do so during checkout for a few dollars more.
Solving the puzzle to fixing issues with Google Shopping is not too complicated if you take the calculated steps to correctly identify the problem and are able to implement a proper solution.
However, that is the same thing the guy solving the Rubik’s cube in sub-five seconds says as well:>
Looking for More Information on Google Advertising?
If you have the dedication and are ready to take your online sales to the next level, then The Academy of Internet Marketing was created for you. It provides the tools in the form of knowledge of what works today. Join us and discover for yourself what makes us special. Together we will grow your business!
Within the book, I have dedicated different chapters to optimizing bids based on each of the following: optimizing based on mobile device; based on customer location; based on when your customers shop and based on defined audiences.
With all these options, a well-optimized campaign will rarely adjust bids exclusively at the product level or even at the campaign or ad group level.
Not to say that it is unimportant to adjust bids at the product level, in fact, adjusting bids at the product level is one of my fundamental strategies for effectively optimizing Shopping campaigns.
This article revels not only how to adjust bids on the product level, but how to create and implementing my proprietary Google Profitability. Through this report advertisers can naturally increase bids for items selling at above average profitability levels and decrease bids for items not selling at profitable levels.
However, as good as the results are for optimizing solely at the product level based on history, many times it is necessary (especially with accounts with large product offerings) to make sweeping bid adjustments based on either the device, location, ad schedule (time of day/day of week) or audience.
In fact, many times a well optimized account will be utilizing multiple bid adjustments within various campaigns.
What Happens When You Are Changing Bids Using Multiple Adjustments?
When you are using bid adjustments at multiple levels, your bids can quickly become drastically larger or smaller than the product bid you have initially set at either the product level, ad group level or campaign level.
This article examines what might happen when advertisers make multiple bid adjustments to understand why and how it will affect final bids.
Note, these are examples based on fictional numbers and are not meant to be replicated within your own account.
For this example, to make it easy, let us assume all our product bids are set at $1.
Now, let us assume that we reviewed our devices and have determined that traffic comes through mobile devices has a conversion rate of 1% while traffic coming from desktop devices has a conversion rate of 5% (not entirely uncommon).
Given that data, it would be wise to do a bid adjustment such as decreased bids by 40% on mobile devices (-40%) and increasing bids on desktop devices by 15% (+15%).
Next, let us assume that we after reviewing our account’s User Location Report and there are several states as an example California, Texas and New York that have very high conversion rates and profitability levels while there a few states such as Alaska and Hawaii that have very poor conversion rates.
In this case, it would be wise to increase the bids based on location of California, Texas and New York say 25% and decrease bids in Hawaii and Alaska say -25%.
Next, for my private clients, I am also constantly reviewing the time of day and day of week that conversions are more profitable through the use of Ad Schedules.
In our ongoing example, we will assume that there are higher conversion rates during the week/during the workday (9-5) than they are during the weekends, evenings or early mornings.
In that case, it may be prudent to increase your bids Monday through Friday during working hours (say increase 25%) and decrease bids during evening hours or weekends (say decrease 25%).
Finally, as you may well be aware, users who have previously purchased from your website or those that have previously visited your website are generally much more likely to purchase.
With that fact in mind, it is typically an effective strategy to create audiences to target these groups and adjust bids to ensure higher ad rank when either previous purchasers or previous visitors are searching for a product you offer.
For private clients, I typically will setup a couple of difference audiences that include Past Customers and increase bids 100% (because it is typically well worth that increase) and Past Browsers and increase those bids by 33%.
There are more audiences you can create, but for this example, we will stick with those two. If interested in details on how to create audiences, you can read more details here – Using Audiences to Increase Conversions
Now We Do The Math –
Based on the assumptions laid out above, it is time to practice some quick math to determine our product bids for different scenarios.
First, we will calculate how much the product bid would be for a user doing a desktop search, during the workday, located in California and oh yeah, they have also purchased from us in the past.
Here is the math as I figure it.
$1 (original bid) x 115% (device bid adjustment = $1.15 $1.15 x 125% (location bid adjustment) = $1.44 $1.44 x 125% (ad schedule bid adjustment) = $1.80 $1.80 x 200% (audience bid adjustment) = $3.60 The final bid adjustment, one would expect would be around $3.60!
See how it adds up!
Alternatively, here is the other extreme:
The product bid for a user doing a search using a mobile device during the evening in Hawaii who has never purchased or visited from our website in the past.
$1 (original bid) x 60% (device bid adjustment = $0.60 $0.60 x 75% (location bid adjustment) = $0.45 $0.45 x 75% (ad schedule bid adjustment) = $0.34 $0.34 x 1 (no audience bid adjustment) = $0.34 The final bid adjustment, one would expect would be around $0.34!
As the great marketer, Frank Kern, often says: ‘Math is not an exact science’. He makes that statement to be funny, but for us it is kind of true.
Since Google does not reveal the order of how they calculate layering bid adjustments, actual bids can fluctuate slightly depending on what order priority is given.
However, what is important to know is that if you are making adjustments based on sound historical data, your bids should be well optimized based on different scenarios. However, it is important to realize why your bids could be substantially higher or lower that your original bid!
How Do You Even Know If Bids Are Highly Inflated?
One of the most effective ways to increase profitability in a Shopping campaign is by regularly reviewing your Search Terms Report. When reviewing your search terms for unwanted terms it is also important to review the Average Cost Per Click.
This is were some puzzlement may come into play.
Back to our example where we are bidding $1 for all products, it may be discovered within the Search Terms Report items with Average Cost Per Click over $3 or under $0.35.
This would typically happen where there are only a handful of clicks (1 to 3), but yet these highly inflated or deflated bids may be common if you are using multiple bid adjustments at different levels.
Final Word
The price you are paying Google per click can be important in terms of budget (especially tight budgets); however, with ecommerce companies there are much more important metrics to measure when it comes to calculating profitability.
Key metrics such as ROAS (return on ad spend) and ROI (return on investment) are going to be far better indicators of the overall health of your online marketing opposed to your average cost per click.
Afterall, for most savvy advertisers only profitability can determine your ad budgets and how much it is prudent to spend per click, per campaign and per account.
In order to maximize your profitability, adjusting bids based on historical data at the product level or at the device, location, time or by audience are effective ways to ensure you are increasing your position within Google for customers more likely to purchase.
Just know that if you are changing bids at multiple levels that it may continue to pile on to your final product bid based on the criteria of the final users Google search.
Remember to stay safe and stay healthy!
Looking for More Information on Google Advertising?
Check out the all new The Academy of Internet Marketing (www.theacademyofinternetmarketing.com), the premier online marketing destination for small to mid-sized e-commerce businesses serious about substantially growing their online sales plus exclusive access to me, author of the Make Each Click Count book series.
If you have the dedication and are ready to take your online sales to the next level, then The Academy of Internet Marketing was created for you. It provides the tools in the form of knowledge of what works today. Join us and see what makes us special and together we will grow your business.
If you are ready to take your online advertising to the next level, I welcome you to take a trial. It only costs $1 for access.
One question that I was immediately asked was “do you think it is wise to release your book in the midst of a worldwide pandemic?”.
My answer was a resounding YES and there is more than one reason why that is the case.
First and foremost, especially for e-commerce companies selling products online, due to the recent shifts in overall buying habits it has never been more important for companies to optimize their online marketing.
Overall, online sales have increased in a steady upward trajectory over the last 15 years. Recently, in 2019, e-commerce sales increased to 16% of all sales an increase from 14.4% in 2018 and 13.2% in 2017 according to Internet Retailer.
Although nice steady increases, many experts predict that the COVID-19 pandemic will change the way shopping is done and specifically accelerate the percentage of shopping that will forever be done online.
In 2020, online shopping could increase to as much as 50% of all sales. As new shoppers become more accustomed to shopping online and become more adept at doing so, the percentage of online sales could increase even higher than 50% over the next few years.
If you are selling products online, you should be filled with optimism. If you are not selling products online, you should be thinking about how and where you can start.
Either way, this book provides a ton of fundamentals and strategies to help business owners become profitable selling products using Google Shopping, the largest comparison-shopping website online.
Second, as companies prepare to either resume or expand their online marketing, it is essential for business owners to know exactly how their online advertising dollars are spent.
Before our current crisis and perhaps even now many ecommerce store owners simply would hire out their outline marketing to a Search Engine Marketing (SEM) agency.
Outsourcing paid marketing is common practice as many store owners either do not have the knowledge, the time or both to setup, manage and optimize their online marketing. This is especially true with Google Shopping with all its moving pieces including creating a Merchant Center account and optimizing bids in the Google Ads interface.
However, blindly trusting a company to have your best interest in mind could be a serious mistake and may not be a wise spend of your advertising dollars.
My new book, Make Each Click Count Using Google Shopping, has been written in an easy to understand format with stories, screenshots and directions that will make it easy to understand how well your current Google Shopping campaigns are being managed even if you decide to outsource.
For those business owners, who decide to outsource their Google Shopping, it would be wise to read through this book to ensure their current advertising is producing to the best of its ability.
For business owners that are running their own Google Shopping campaigns, this book brings methods learned and strategies developed over two decades managing hundreds of thousands of dollars that can be quickly implemented into your campaigns.
Especially, in our current climate, being prudent with advertising spend is essential. This book will help business owners do just that whether outsourcing or running Google Shopping inhouse.
Am I Doing Anything For My Book Launch?
I learned a lesson from my first book 5 years ago that you need to do more than just publish a book and expect a ton of distribution.
In fact, did you know that the average book published on Amazon only sells a lifetime total of 250 copies?
This book is such a valuable resource to anyone who is selling products online that it absolutely needs to get it into as many hands as possible!
Therefore, I have substantially reduced the price of the kindle version to $1.99. Now through June 4th, buyers can purchase the kindle version at Amazon at an 89% discount.
And although it makes me a little sick to the stomach offering what has been my main focus over the last 12 months of writing this book for $1.99, I must remember my ultimate goal.
My desire is to get this book into as many hands as possible who will be able to benefit and increase their profitability using Google Shopping from reading this book.
After June 4th, customers will continue to be able to purchase the book on Amazon for the standard price or they can purchase direct at www.makeeachclickcount.com where they will find a few more special offers not available on Amazon.
What Are Others Saying About The Book?
I am extremely proud of this book and feedback is proving to show that this book may be my best so far!
This book just received ‘The Official 2020 Best of Los Angeles Award’ for its content and we were greatly honored.
In addition, the reviews on Amazon have been extremely positive (see below).
For a writer, one of the most important aspects is the feedback. It helps you grow in so many ways, not only as a writer and teacher, but as a person.
I encourage all who order this book to read a few chapters and write an honest review of what they were able to take as far as strategies and lessons on improving Google Shopping.
If you are looking to improve your results using Google Shopping, I encourage you to read this book and to place your order before June 4th to take advantage of the currently discounted price.
Also, if you have any questions, I also encourage you to reach out directly through this blog or email us at info@f40.edb.mywebsitetransfer.com.
Looking for More Information on Google Advertising?
Check out the all new The Academy of Internet Marketing (www.theacademyofinternetmarketing.com), the premier online marketing destination for small to mid-sized e-commerce businesses serious about substantially growing their online sales plus exclusive access to me, author of Make Each Click Count book series.
If you have the dedication and are ready to take your online sales to the next level, then The Academy of Internet Marketing was created for you. It provides the tools in the form of knowledge of what works today. Join us and see what makes us special and together we will grow your business.
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