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It’s Back To The Future With Google’s Free Shopping Ads

It’s Back To The Future With Google’s Free Shopping Ads

by asplichal | Apr 28, 2020 | eCommerce, Google Shopping

Last week, Google announced that after 8 years, they will once again start showing free ‘organic’ ads inside Google Shopping. For retailers, being able to show products for free means that any retailer can have their products showing within the Google Shopping tab as part of the surfaces across Google program. For advertisers already listing […]

Sneak Peak – Make Each Click Count Using Google Shopping – Revealing Profits & Strategies

Sneak Peak – Make Each Click Count Using Google Shopping – Revealing Profits & Strategies

by asplichal | Mar 24, 2020 | About Us, eCommerce, Google Shopping

Below is a sneak peak into my soon to be released book Make Each Click Count Using Google Shopping – Revealing Profits & Strategies. Introduction – Make Each Click Count Using Google Shopping – Revealing Profits & Strategies is your guide to unlocking profits inside Google Shopping and magnifying those profits using the latest techniques […]

Mobile Equality – It Almost Is Never Fair, Nor Should It Be So

Mobile Equality – It Almost Is Never Fair, Nor Should It Be So

by asplichal | Feb 13, 2020 | Advanced Techniques, eCommerce, Google Shopping

There are many times that things need to be equal. When you are splitting a sandwich in half for your kids that should be equal or when you are balancing your finances all that should be equal. However, how much you are bidding for your ads to appear on various devices between desktop, mobile and […]

Segmenting Product Data – Develop Your Plan With Custom Labels

Segmenting Product Data – Develop Your Plan With Custom Labels

by asplichal | Dec 9, 2019 | Google Shopping, Starting With Basics

Pretend that you are a new advertiser and have decided to start advertising using Google Shopping. You have successfully uploaded your products into Google Merchant Center and you have completed your basic settings. Google has approved all of your products and you have linked your Merchant Center account to your Google Ads account. So, you […]

New Google Smart Shopping Campaigns – What You Need to Realize

New Google Smart Shopping Campaigns – What You Need to Realize

by asplichal | Nov 18, 2019 | eCommerce, Google Shopping

Last week, I was contacted by a former private client. When last we worked together, he had been running an e-commerce health supplement business and had just sold his interest. Now, a couple of years later, he was back at it with an all new e-commerce health supplement business. He was confused and looking for […]

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Building A Powerful USP That Gives You An Advantage
Building A Powerful USP That Gives You An Advantage
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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