by asplichal | Apr 28, 2020 | eCommerce, Google Shopping
Last week, Google announced that after 8 years, they will once again start showing free ‘organic’ ads inside Google Shopping. For retailers, being able to show products for free means that any retailer can have their products showing within the Google Shopping tab as part of the surfaces across Google program. For advertisers already listing […]
by asplichal | Mar 24, 2020 | About Us, eCommerce, Google Shopping
Below is a sneak peak into my soon to be released book Make Each Click Count Using Google Shopping – Revealing Profits & Strategies. Introduction – Make Each Click Count Using Google Shopping – Revealing Profits & Strategies is your guide to unlocking profits inside Google Shopping and magnifying those profits using the latest techniques […]
by asplichal | Feb 13, 2020 | Advanced Techniques, eCommerce, Google Shopping
There are many times that things need to be equal. When you are splitting a sandwich in half for your kids that should be equal or when you are balancing your finances all that should be equal. However, how much you are bidding for your ads to appear on various devices between desktop, mobile and […]
by asplichal | Dec 9, 2019 | Google Shopping, Starting With Basics
Pretend that you are a new advertiser and have decided to start advertising using Google Shopping. You have successfully uploaded your products into Google Merchant Center and you have completed your basic settings. Google has approved all of your products and you have linked your Merchant Center account to your Google Ads account. So, you […]
by asplichal | Nov 18, 2019 | eCommerce, Google Shopping
Last week, I was contacted by a former private client. When last we worked together, he had been running an e-commerce health supplement business and had just sold his interest. Now, a couple of years later, he was back at it with an all new e-commerce health supplement business. He was confused and looking for […]