by asplichal | Dec 9, 2019 | Google Shopping, Starting With Basics
Pretend that you are a new advertiser and have decided to start advertising using Google Shopping. You have successfully uploaded your products into Google Merchant Center and you have completed your basic settings. Google has approved all of your products and you have linked your Merchant Center account to your Google Ads account. So, you […]
by asplichal | Nov 18, 2019 | eCommerce, Google Shopping
Last week, I was contacted by a former private client. When last we worked together, he had been running an e-commerce health supplement business and had just sold his interest. Now, a couple of years later, he was back at it with an all new e-commerce health supplement business. He was confused and looking for […]
by asplichal | Nov 11, 2019 | Advanced Techniques, eCommerce, Google Shopping
Unwanted Searches – One of largest obstacles in achieving profitability for many advertisers using Google Shopping is the presence of unwanted keyword searches. Even profitable Shopping campaigns are not immune to wasted ad spend due to the nature of Google Shopping. With Google Shopping the advertiser does not select their keywords as they do with […]
by asplichal | Sep 23, 2019 | Advanced Techniques, eCommerce, Google Shopping
Most often one of the least understood pieces of advertising using Google Shopping is the continuous updating of product data to Google Merchant Center. Far too often I have found when reviewing a retailer’s Google Ads account, they setup the Merchant Center; linked it to their Google Ads account and then never or almost never […]
by asplichal | Sep 6, 2019 | Advanced Techniques, eCommerce, Google Shopping
(Don’t miss the free download located near the bottom of this post!) Most retailers are not profitable advertising with Google. Those advertisers that are unable to generate a profit using Google ads often will say things like Google is too expensive or too over saturated. However, the truth is that those advertisers are not getting […]