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New Google Smart Shopping Campaigns – What You Need to Realize

New Google Smart Shopping Campaigns – What You Need to Realize

by asplichal | Nov 18, 2019 | eCommerce, Google Shopping

Last week, I was contacted by a former private client. When last we worked together, he had been running an e-commerce health supplement business and had just sold his interest. Now, a couple of years later, he was back at it with an all new e-commerce health supplement business. He was confused and looking for […]

Is Using Google Smart Shopping Campaigns Smart for Retailers?

Is Using Google Smart Shopping Campaigns Smart for Retailers?

by asplichal | May 22, 2019 | Advanced Techniques, eCommerce, Google Shopping

Google has introduced a new way for advertisers to manage their Shopping campaigns aptly named ‘Smart Shopping campaign’.  However, who are Smart Shopping campaigns designed for and what advertisers would benefit from implementing “Smart” shopping campaigns opposed to Standard Shopping campaigns? So, what is Google’s Smart Shopping Campaigns? Google’s promotes their Smart Shopping campaigns as […]

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Performance Max Gets Granular: New Channel Performance Reporting
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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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