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Amazon – The Call of The Sirens

Amazon – The Call of The Sirens

by asplichal | May 15, 2020 | eCommerce

In Greek mythology, the Sirens were beautiful women who would lure boats to their doom with their seductive voices promising of treasure. For eCommerce merchants, today’s Siren could well be listing products on Amazon. Now before you think I’ve gone crazy, let me explain. Once I explain, I think you will also see the similarities […]

Successfully Navigating Amazon Using Amazon’s Campaign Manager

Successfully Navigating Amazon Using Amazon’s Campaign Manager

by asplichal | Aug 2, 2016 | eCommerce

Many e-commerce stores have discovered that advertising on Amazon as a lucrative way to obtain substantial sales. The drawback with Amazon, besides the obvious commission (currently at 15%) is that merchants do not own the customer information.  This means that retailers cannot directly market to customers who purchase their products either through email marketing, retargeting […]

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Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign
Negative Keywords: The Secret Weapon in Your Standard Shopping Campaign
Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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