Latest Podcast Episode: The Science of Predictable Advertising with Skip Wilson
Grow Your Business: Increase Sales, Profits & Traffic!
In Greek mythology, the Sirens were beautiful women who would lure boats to their doom with their seductive voices promising of treasure. For eCommerce merchants, today’s Siren could well be listing products on Amazon. Now before you think I’ve gone crazy, let me explain. Once I explain, I think you will also see the similarities […]
Many e-commerce stores have discovered that advertising on Amazon as a lucrative way to obtain substantial sales. The drawback with Amazon, besides the obvious commission (currently at 15%) is that merchants do not own the customer information. This means that retailers cannot directly market to customers who purchase their products either through email marketing, retargeting […]