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3 Ways To Move The Needle In Your Google Shopping Campaigns

3 Ways To Move The Needle In Your Google Shopping Campaigns

by asplichal | Feb 7, 2017 | Advanced Techniques, eCommerce, Google Shopping

Last week, I conducted a webinar titled “3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands” and temporarily posted the video replay here on my blog.  Although, the webinar recording is no longer available on my blog as I prepare a new members only area where this webinar recording and […]

Webinar Recording [3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands!]

Webinar Recording [3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands!]

by asplichal | Jan 19, 2017 | eCommerce, Google Shopping

Are you eager to make this year more profitable and are you either using or planning on using Google Shopping?  If so, watch this webinar by conducted by True Online Presence Founder and Make Each Click Count author, Andy Splichal titled: 3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands! Warning: […]

Why Google’s Newest Ad Extension Provides A Competitive Advantage

Why Google’s Newest Ad Extension Provides A Competitive Advantage

by asplichal | Jan 26, 2015 | Advanced Techniques

A Google Search Ad contains four lines of text: a headline also known as a title (limited to 25 characters), two description lines of text (both limited to 35 characters), and a display URL. Within an ad there are a number of best -practices to make ads stand apart from the competition, which I have […]

Why Google Advertisers Need To Know Their Quality Score

Why Google Advertisers Need To Know Their Quality Score

by asplichal | Jan 18, 2015 | Advanced Techniques, Professional Services, Proper Maintenance

When using Google AdWords, advertisers create a set of keywords for which they want to have an ad displayed, determine the maximum they are willing to pay if someone is taken to their website for those keywords and then create ads to show for these keywords.  Within the ad copy, advertisers determine which page on […]

Why Professional Services Should Look To Google AdWords

Why Professional Services Should Look To Google AdWords

by asplichal | Jan 9, 2015 | Professional Services, Starting With Basics

Professional Services I will define as any company that sells their service or expertise opposed to selling a physical product.  This includes dentists, lawyers, doctors and too many more professions to continue to name.  One thing they all have in common is that they believe they offer a service worth money to others or they […]

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Local Inventory Ads Gaining Traction with Omnichannel Retailers
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Andy Splichal

Andy Splichal is the foremost expert in ecommerce growth strategies. He is passionate about helping readers, listeners and clients maximize their online business success.

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