by asplichal | Feb 7, 2017 | Advanced Techniques, eCommerce, Google Shopping
Last week, I conducted a webinar titled “3 Mistakes Most Businesses Make With Google Shopping That Could Be Costing You Thousands” and temporarily posted the video replay here on my blog. Although, the webinar recording is no longer available on my blog as I prepare a new members only area where this webinar recording and […]
by asplichal | Jan 26, 2015 | Advanced Techniques
A Google Search Ad contains four lines of text: a headline also known as a title (limited to 25 characters), two description lines of text (both limited to 35 characters), and a display URL. Within an ad there are a number of best -practices to make ads stand apart from the competition, which I have […]
by asplichal | Jan 18, 2015 | Advanced Techniques, Professional Services, Proper Maintenance
When using Google AdWords, advertisers create a set of keywords for which they want to have an ad displayed, determine the maximum they are willing to pay if someone is taken to their website for those keywords and then create ads to show for these keywords. Within the ad copy, advertisers determine which page on […]
by asplichal | Jan 9, 2015 | Professional Services, Starting With Basics
Professional Services I will define as any company that sells their service or expertise opposed to selling a physical product. This includes dentists, lawyers, doctors and too many more professions to continue to name. One thing they all have in common is that they believe they offer a service worth money to others or they […]
by asplichal | Dec 12, 2014 | About Us, Starting With Basics
True Online Presence is a SEM (Search Engine Management) Firm located in Pasadena, CA. We specialize in helping businesses both eCommerce as well as Professional Services increase their revenue through paid online advertising. We are a certified Google Agency Partner and proudly display the agency badge. As a Google Agency Partner, we have demonstrated consistently […]